Social Growth Coordinator
About the role
We are seeking a creative and organised Social Growth Coordinator to join our growing Marketing team at InnerDrive. You will help grow our presence across social platforms and newsletters, keep our content calendar running smoothly, and bring fresh, on-brand graphics and video to our channels.
This role suits someone with around 1-2 years' relevant experience who can work with a good degree of independence: analysing what's working, reflecting on performance, and improving your own output without needing close day-to-day direction. Your role will involve writing and scheduling content, growing and engaging our online community across social and newsletter channels, tracking and interpreting performance, and creating graphics and short-form video using Canva, CapCut and Adobe tools. You'll also take on the regular, easy-but-time-consuming tasks that keep our content moving, such as weekly video and blog uploads.
About us
At InnerDrive, we strive every day to help improve Teaching & Learning. We do this through delivering high-quality CPD for teachers by translating the latest and greatest research. We are a tight-knit team who believe that brilliant ideas are developed by collaborating with each other.
Find out more: http://www.innerdrive.co.uk/
This role will support InnerDrive's general marketing efforts, as well as our on-demand educational service, the Teacher CPD Academy; an exclusive collection of professional development courses and resources designed to help schools around the world develop their own evidence-informed professional development programmes.
Find out more: www.teachercpdacademy.com
Job Role Responsibilities
Content Creation and Scheduling:
- Create and manage a weekly/monthly social content calendar.
- Write engaging, value-led captions with a thought-leadership focus.
- Repurpose blogs, newsletters, and webinars into social posts, emails, and carousels.
- Upload and publish weekly video and blog content.
- Develop teaser and countdown content for social, based on campaigns planned by the Marketing Manager and wider Revenue Team.
- Oversee the set-up and ongoing maintenance of our Substack newsletter.
Platform Growth and Engagement:
- Grow our following and engagement across social platforms, including expanding our presence on LinkedIn.
- Respond to comments and DMs in a timely, on-brand way.
- Monitor mentions, hashtags, and brand sentiment using social listening tools.
- Join and participate in relevant Facebook/LinkedIn groups.
- Collect questions and feedback from followers to inform future content.
- Keep a finger on the pulse of trends in the education space and respond with timely content.
- Repost user-generated content and testimonials.
Video and Canva:
- Create promotional videos for new courses or product features.
- Edit short-form video content (e.g. reels, shorts) for social channels.
- Add subtitles/captions to video content to support accessibility.
- Design on-brand social media graphics
Data Tracking and Newsletters:
- Track, interpret, and report on social platform performance, identifying and acting on high-performing content.
- Write, design, and send weekly newsletters.
- Design and run A/B tests on newsletter subject lines and CTA placements, drawing conclusions, discussing with marketing manager and applying them going forward.
- Promote events and webinars via email and social, and follow up with recordings and related resources.
About you:
- Around 1-2 years' relevant experience in social media, content, or a similar marketing role.
- Excellent written communication skills, with a natural, engaging social media voice.
- Comfortable working independently: able to analyse your own results, reflect on what's working, and improve without close supervision.
- Confident using Canva and/or basic video editing, and social scheduling/analytics tools.
- Highly organised, with good time management and attention to detail.
- Confident spotting trends and opportunities in the social media space.
- Happy taking on recurring, day-to-day tasks as well as more creative and analytical ones.
- A strong interest in education and/or psychology is a bonus.
- Proactive, with fresh ideas you're keen to bring to the table.
How to apply, we will need the following:
- Your CV
- A short explanation of why you are applying for this role at InnerDrive
Location: Full-time role based in our office in Kennington (South London).
Starting Month: September
Pay: From £30,000.00 per year
Benefits:
Work Location: In person
