Overview
The Public Relations & Communications Manager is responsible for developing and delivering SureCare's public relations, communications and stakeholder engagement strategy. The role promotes the organisation's domiciliary care services, strengthens brand awareness, supports staff recruitment, maintains positive relationships with healthcare and community partners, and protects the company's reputation. The post holder will ensure all communications are accurate, consistent and aligned with the organisation's values, CQC standards and strategic objectives.
Key Duties and Responsibilities
- Develop and implement public relations and communications strategies to promote SureCare's domiciliary care services and enhance the organisation's reputation.
- Create and manage communication campaigns across the company website, social media, newsletters, printed materials and other digital platforms.
- Produce high-quality press releases, articles, case studies, client stories and promotional materials that accurately represent the organisation's services and values.
- Build and maintain effective relationships with local media, NHS organisations, GP practices, hospitals, Integrated Care Boards (ICBs), local authorities, charities, community organisations and other healthcare stakeholders.
- Organise and coordinate community engagement events, health awareness campaigns, exhibitions, recruitment events and networking opportunities to raise awareness of the company's services.
- Support recruitment marketing by promoting employment opportunities, employer branding initiatives and career campaigns to attract high-quality care professionals.
- Coordinate internal communications to ensure employees remain informed of organisational developments, policies, achievements and key business updates.
- Monitor media coverage, social media engagement and public feedback, preparing reports and recommendations for senior management to support strategic decision-making.
- Manage media enquiries and coordinate communication responses during service changes, incidents or reputational matters to protect the organisation's public image.
- Work closely with operational managers to ensure public communications accurately reflect the quality, safety and person-centred nature of the care services provided.
- Ensure all external communications comply with CQC standards, data protection legislation, advertising standards, company policies and relevant regulatory requirements.
- Evaluate the effectiveness of communication campaigns using appropriate performance measures and recommend continuous improvements to increase community awareness and stakeholder engagement.
- Undertake any other duties reasonably required that are consistent with the responsibilities of the role.
Essential Skills and Experience
- Degree or equivalent professional experience in Public Relations, Communications, Marketing, Journalism or a related discipline.
- Experience in public relations, corporate communications or stakeholder engagement.
- Excellent written and verbal communication skills.
- Experience of developing and delivering multi-channel communication campaigns.
- Strong organisational, project management and stakeholder engagement skills.
- Experience managing websites, social media platforms and digital communication tools.
- Ability to analyse campaign performance and prepare management reports.
- Understanding of the health and social care sector, CQC-regulated services and community engagement would be advantageous.
Pay: £40,000.00-£42,000.00 per year
Benefits:
Ability to commute/relocate:
- Guildford GU3 1LZ: reliably commute or plan to relocate before starting work (preferred)
Education:
Language:
- Expert command of English Language (preferred)
Licence/Certification:
- Driving Licence (preferred)
Willingness to travel:
Work Location: In person
