Job Description – Social Media ManagerOverview
We are seeking a dynamic, creative, and motivated Social Media Manager to oversee and enhance our organisation's online presence. The successful candidate will be responsible for planning, creating, and managing engaging content across multiple social media platforms to increase brand awareness, strengthen customer engagement, and support the organisation's marketing and business objectives.
Working closely with senior management and other departments, the Social Media Manager will develop and implement effective social media strategies that align with the organisation's products, services, and overall business goals. The role also involves monitoring online activity, responding to customer enquiries, maintaining a positive brand reputation, and analysing campaign performance to improve future marketing initiatives.
This is an excellent opportunity for an enthusiastic individual who is passionate about digital marketing and social media to contribute to the continued growth of the organisation.
Key Responsibilities
- Develop and implement social media strategies that support the organisation's business objectives.
- Create, edit, schedule, and publish engaging content across social media platforms including Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube, and other relevant channels.
- Produce a variety of digital content, including social media posts, graphics, promotional materials, videos, and written communications that reflect the organisation's brand.
- Monitor social media accounts and respond promptly and professionally to comments, messages, customer enquiries, and reviews.
- Build and maintain positive relationships with customers, clients, followers, and stakeholders through online engagement and digital communication.
- Work closely with senior management and colleagues to ensure social media activities support marketing campaigns, products, services, and business initiatives.
- Plan and coordinate online campaigns, promotions, product launches, recruitment campaigns, and organisational events to maximise audience engagement.
- Monitor competitors and identify opportunities to improve the organisation's social media presence.
- Track campaign performance using social media analytics and prepare regular reports with recommendations for improvement.
- Assist in maintaining the organisation's online reputation by responding appropriately to customer feedback and public enquiries.
- Ensure all published content complies with company policies, brand guidelines, GDPR requirements, and relevant legislation.
- Keep up to date with developments in social media and digital marketing to support continuous improvement.
Essential Qualifications
- NVQ Level 3 to Level 6 (or equivalent) in Digital Marketing, Marketing, Communications, Business Administration, Media, Public Relations, or a related discipline.
Experience
- 2–3 years' experience in social media management, digital marketing, communications, or a similar role.
- Experience creating and managing content across a range of social media platforms.
- Experience supporting online marketing campaigns and promoting products or services.
- Experience monitoring social media performance and preparing basic reports.
Skills and Knowledge
- Good written and verbal communication skills in British English.
- A sound understanding of social media platforms and how they can be used to promote an organisation's products and services.
- Experience using common social media management tools such as Meta Business Suite, Hootsuite, Buffer, or similar platforms.
- Ability to create engaging social media content, including text, images, and short videos.
- Basic knowledge of social media analytics and the ability to monitor and report on campaign performance.
- Good organisational and time-management skills, with the ability to prioritise workload and meet deadlines.
- Ability to work effectively both independently and as part of a team.
- Good attention to detail and ability to maintain consistent branding across social media channels.
- Awareness of current social media trends and a willingness to learn and adapt to new digital marketing practices.
- Good interpersonal skills with the ability to communicate professionally with customers, colleagues, and stakeholders.
Pay: £34,000.00-£44,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Free parking
- On-site parking
- Sick pay
Work Location: In person
