Salary £30,268.00 per annum
Location Plymouth
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The Vacancy
The Senior Marketing Officer is responsible for planning, delivering and evaluating a portfolio of marketing campaigns for Theatre Royal Plymouth's diverse programme of productions and events. Working under the direction of the Marketing Manager (Stages & Revenue), the role ensures campaigns are delivered on time, within budget and achieve agreed sales, audience development and engagement objectives. The postholder will build and maintain strong relationships with visiting producers, external partners and colleagues across the organisation, ensuring Theatre Royal Plymouth's programme is promoted creatively and effectively, reaching existing audiences while inspiring new ones to experience everything the theatre has to offer.
Principal Responsibilities
Lead on the planning, delivery, and evaluation of a portfolio of marketing campaigns for touring productions, ensuring activity is delivered on time, on budget, and achieves agreed sales and audience development targets.
Use reporting and statistical information (Tessitura, Purple Seven, Prospect2, Google Analytics, social metrics) to track campaign performance, identify risks early, and recommend corrective action.
Bring creativity and innovation to campaign planning and delivery, ensuring productions at TRP are promoted in ways that are engaging, distinctive, and brand-aligned.
Be directly responsible for the delivery, evaluation, and evolution of allocated campaign activity, ensuring alignment with TRP’s brand and audience objectives.
Work collaboratively with the Marketing Support Officer and Senior Marketing & Content Officer to ensure email, content scheduling, and digital channel activity are effectively integrated into show campaigns.
Maintain strong relationships with producers, marketing agencies, and suppliers to deliver campaigns that meet expectations.
Contribute to TRP’s audience development goals by embedding segmentation and research insights into campaign planning.
Support wider marketing initiatives and organisational projects as required.
Principal Tasks
Plan and deliver integrated campaigns (digital, print, media, on-site), managing campaign budgets and timelines.
Act as day-to-day contact for visiting producers and agencies on allocated campaigns, escalating issues to the Marketing Manager where required.
Liaise with media buyers to plan and implement campaign activity.
Write copy and brief design/creative assets for campaigns, working with the Design Manager.
Ensure show campaigns are accurately represented across TRP’s website, digital platforms, and venue signage.
Oversee creation of solus show campaign emails as required, aligning with audience development strategies and data segmentation.
Work with the Marketing Support Officer on the scheduling and delivery of multi-show campaign emails, ensuring messaging is accurate and aligned.
Work with the Senior Marketing & Content Officer to ensure campaign content is delivered across social media and digital channels.
Monitor ROI for allocated campaigns and prepare reports/insights for the Marketing Manager.
Manage relationships with producers and partners for allocated campaigns, ensuring expectations are met and opportunities maximised.
Contribute to audience development initiatives (e.g. schools, groups, multibuy) by integrating targeted messaging into campaigns.
Maintain and monitor print and display for allocated shows (e.g. posters, banners, external display), ensuring timely delivery and consistency with campaign messaging.
Ensure accurate budget administration and supplier invoicing for allocated campaigns.
Represent TRP at press nights, previews, and other events relevant to allocated campaigns (including out of hours as required).
Participate in TRP’s social media out-of-hours community management rota.
Work alongside Marketing colleagues on cross-departmental projects where appropriate.
Accountability
Delivery of effective, sales-driven marketing campaigns for allocated productions.
Achievement of agreed campaign KPIs (sales, reach, engagement).
Effective use of budget and resources for allocated campaigns.
Identify risks to campaign performance and escalate to the Marketing Manager with recommendations for corrective action.
Integration of audience development objectives into campaign planning.
Quality and consistency of campaign copy and assets.
Effective collaboration with the Support Officer, Senior Marketing & Content Officer, and Design Manager to ensure campaign delivery.
Strong relationships with producers, visiting companies, and media suppliers.
Contribution to TRP’s wider organisational marketing goals.
We’re here to talk! We’re available to speak to you before you make your application so, if you’re not quite sure if your skills match the role, want to talk about how flexible working could support you, or just check any of the details in this document, please do email us on
[email protected] with subject line 'Senior Marketing Officer' to arrange a chat.
The Company
As the largest and most well-attended regional producing theatre in the UK, we present diverse productions on our three stages: The Lyric, The Drum, and The Lab. With a regional audience of over 2.1 million, we employ over 300 dedicated staff, including leading artists and craftspeople, and attract over 300,000 annual audience members.
Theatre Royal Plymouth is a registered charity, inspiring a lifetime of creativity for audiences, artists and participants throughout Plymouth and the wider region. As the principal home of performing arts in the South West, we engage and inspire many communities, creating memorable experiences for people from all backgrounds.
We do this by creating and presenting a breadth of shows on a range of scales, with their extensive creative engagement programmes, by embracing the vitality of new talent and supporting emerging and established artists, and by collaborating with a range of partners to provide dynamic cultural leadership for the City of Plymouth.
Inclusion & Diversity
We are committed to cultivating a culture of inclusion at TRP with a workforce, participants and audiences that reflect the diversity of the communities we serve.
The collective power of each team member’s life experiences, knowledge, innovation, self-expression, and talent creates the very best environment for us to achieve our ambitions and lead the sector.
In recruiting for our team, we recognise the unique contributions that you can bring in terms of education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, colour, religion, disability, sexual orientation, and beliefs.
The Benefits
Great
Ticket Offers
Company
Pension Scheme
28 Days
Holiday
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On Site
Dining Facility
Local Business
Discounts
Employee Assistance
Programme
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