Role Overview
Job Title: Marketing Manager
Company: FASTSIGNS International Inc.
Reporting To: Managing Director, FASTSIGNS UK
Position Summary: Responsible for directly leading, building and executing the UK marketing function to drive brand promotion, franchisee growth and lead acquisition across the UK network.
Working Location: Hybrid Remote (Stafford Head Office)
Working Hours: 40 hours per week, Monday to Friday
Salary: £40,000 - £45,000 (dependant upon experience)
About FASTSIGNS
Founded in Dallas, Texas in 1985, FASTSIGNS is a global leader in visual communications, custom signage, graphics and digital marketing solutions. With over 750 locations operating worldwide, the FASTSIGNS network has been empowering businesses across every industry to elevate their brand visibility for four decades.
In the UK, FASTSIGNS operates a rapidly growing network of 23 nationwide franchise locations, supported by a dedicated UK Head Office team based in Stafford. Moving far beyond traditional sign-making, FASTSIGNS provides end-to-end visual marketing strategies, including graphic design, digital displays, content creation and much more.
Key Responsibilities
- Lead the UK Marketing Department in close collaboration with the UK Managing Director and field-based Business Consultants, to meet organisational marketing goals.
- Partner with Business Consultants to develop and implement tailored franchise marketing plans to promote their business.
- Support individual franchisees in the design, development, and execution of localised marketing campaigns.
- Drive customer lead acquisition through performance marketing channels, including PPC and Paid Social.
- Have an awareness of the latest AI modules and how they impact search and performance.
- Write content and produce visuals to build email campaigns to be sent out on behalf of the franchise network and for UK franchise development.
- Oversee brand social media strategy and content creation, across all relevant social media platforms.
- Effectively manage the external agency who manage PPC campaigns, press releases and any additional marketing activities.
- Plan and execute all marketing initiatives for the UK franchise development, including managing the external marketing agency performance.
- Oversee the ongoing development and maintenance of the FASTSIGNS UK website.
- Work closely with the US marketing team to keep the UK brand current and at the forefront of market developments.
- Review and adapt US creative assets (anglicising copy and visual design) to ensure market suitability for UK franchises and customers.
- Collaborate with UK creative agencies to write and produce adverts, advertorials, and external marketing publications.
- Organise and manage UK-specific visual assets, including photo shoots and video production.
- Build and manage the annual marketing budget for UK franchise development.
- Manage the Central Marketing Fund, sourced from a 2% annual contribution on UK-wide sales. Collaborate with the UK Central Marketing Board (comprising franchisees and FASTSIGNS staff) to allocate and invest the fund strategically to maximise brand exposure and revenue per pound spent.
- Contribute to regular franchisee meetings by introducing new marketing initiatives and reporting on network-wide performance metrics.
- Support the organisation and delivery of annual UK Franchise national events.
- Carry out additional ad-hoc projects and marketing duties as assigned by leadership.
About you
As the Marketing Manager, you will be the driving force behind the FASTSIGNS brand in the UK. You are a strategic thinker with a hands-on approach, capable of balancing big-picture vision with meticulous execution. You thrive in a dynamic, multi-stakeholder environment and are passionate about driving measurable results for our franchise network.
Highly Organised & Driven: You excel at managing multiple projects, balancing budgets and coordinating with various stakeholders (from franchisees to external agencies) while consistently meeting deadlines.
Creative & Strategic: You possess a keen eye for design and brand consistency, coupled with the strategic mindset needed to develop high-impact campaigns that drive lead generation and franchise growth.
Meticulous Attention to Detail: Whether adapting US assets for the UK market, reviewing external publications, or analysing campaign metrics, you ensure accuracy and high quality in every output.
Exceptional Communicator: You have strong interpersonal skills, enabling you to build collaborative relationships with franchisees, present initiatives confidently at board meetings, and manage agency performance effectively.
Benefits
- 25 days annual leave, plus standard UK bank holidays.
- Opportunities for both UK and international travel.
- Company business events, including the annual UK Franchise Convention.
- Hybrid and flexible working arrangements based out of our Stafford Head Office.
- Ongoing opportunities for professional development and training.
Pay: £40,000.00-£45,000.00 per year
Benefits:
- Company events
- Company pension
- Free parking
- Work from home
Education:
Experience:
- Marketing: 3 years (preferred)
Work Location: Hybrid remote in Stafford ST16 2ST
