We are looking for a commercially driven Marketing Manager to act as the dedicated marketing lead for our technical disciplines. You will be focusing on our specific service offerings, translating complex technical expertise into highly targeted campaigns.
This role is ideal for a B2B marketer or professional services expert who excels at stakeholder management, understands how to market technical disciplines, and enjoys building new processes.
Campaign Execution
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Manage and deliver the marketing strategy for Frankham’s individual technical disciplines, ensuring each core service line has a clear value proposition tailored to its specific requirements.
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Design and execute highly targeted lead-generation campaigns for specific departments and sectors, ensuring a flow of tracked opportunities to the Business Development team.
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Develop and execute targeted cross-selling campaigns designed to educate existing clients on Frankham’s wider multi-disciplinary capabilities.
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Work with the Group Head of Marketing to ensure all discipline and sector specific messaging integrates with the overarching group strategy.
Process Creation & Pipeline Management
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Design and take ownership of a new process to track and measure Marketing Qualified Leads (MQLs) generated from campaigns.
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Track the performance of all related marketing activities, reporting monthly to the Group Head of Marketing.
Physical Evidence & Competitor Intelligence
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Manage the revision and quality control process for all discipline-specific marketing collateral. Liaising with external graphic designers to ensure brand consistency.
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Continuously analyse competitor activity within our key service lines. Use this market intelligence to refine our positioning, reporting back to the Bids and Business Development teams.
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Act as the primary marketing contact to our technical teams. Extracting their subject matter expertise and translate it into accessible, engaging thought leadership.
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Highly autonomous and commercially driven.
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A strategic thinker who can seamlessly connect high-level business objectives to tactical marketing execution.
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Confident in challenging and influencing senior stakeholders and technical directors.
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Results-oriented, with a deep appreciation for data, CRM management, and measurable pipeline generation.
Essential
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5 years’ + experience in a marketing management / professional services marketing role.
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Strong commercial acumen with proven experience building lead generation processes and aligning marketing outputs with sales objectives.
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Exceptional copywriting and editing skills, with a meticulous eye for detail and consistency.
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Excellent stakeholder management skills.
Desirable
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Direct experience marketing within the built environment, construction, engineering, or professional services sectors.
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Experience managing external agencies.
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Ability to use Adobe Creative Cloud software, such as InDesign, Photoshop and Illustrator.
Desirable
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Degree/Qualification in Marketing, Business, or a related field.
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CIM qualification (Certificate or Diploma in Professional Marketing) is highly desirable
Frankham offer excellent benefits and initiatives, including:
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Incentive scheme.
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Car benefit scheme.
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Health insurance.
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Flexible working scheme.
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Long service awards.
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Frankham Friday.
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Cycle-to-work scheme.
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Life assurance.
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Annual leave inc. sell, buy & carry-over.
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Annual season ticket loan.
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Generous maternity & paternity pay.
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Employee introduction awards.
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Professional qualification support.
