Overview
We are seeking a dynamic and results-driven Google Ads Specialist to join our marketing team! In this role, you will be at the forefront of digital advertising, crafting compelling campaigns that drive traffic, generate leads, and boost brand visibility across various platforms. Your expertise will help us optimize our online presence and achieve measurable growth. This paid position offers an exciting opportunity to leverage your skills in a fast-paced environment where innovation and strategic thinking are celebrated.
Duties
- Develop, implement, and manage Google Ads campaigns to maximize ROI and meet marketing objectives
- Conduct keyword research and analysis to identify high-performing search terms aligned with B2B marketing strategies
- Monitor campaign performance using Google Analytics and other analysis tools; adjust bids, ad copy, and targeting to improve results
- Collaborate with content creators to develop engaging ad copy and visual assets, utilizing Adobe Photoshop when necessary
- Manage budget allocation across campaigns, ensuring efficient use of resources while meeting deadlines
- Optimize landing pages using WordPress and SEO best practices to enhance conversion rates
- Prepare detailed reports on campaign performance using Microsoft Excel and PowerPoint for internal review and strategic planning
- Coordinate with social media management teams to integrate advertising efforts across platforms such as LinkedIn, Facebook, and Instagram
- Oversee email marketing initiatives related to paid campaigns, nurturing leads through targeted messaging
- Lead project management efforts for multiple campaigns simultaneously, ensuring timely execution and alignment with overall marketing goals
Qualifications
- Proven experience managing Google Ads campaigns with a strong understanding of PPC (pay-per-click) advertising strategies
- Solid knowledge of SEO principles, analysis skills, and website optimization techniques
- Proficiency in Google Analytics, Microsoft Excel, PowerPoint, and Microsoft Office Suite for data analysis and reporting
- Familiarity with WordPress website management and Adobe Photoshop for content creation
- Excellent communication skills in English; ability to craft compelling copy for ads and landing pages
- Strong organizational skills with the ability to manage multiple projects efficiently under tight deadlines
- Leadership qualities with experience in project management and team collaboration within a marketing environment
- Experience in social media management, email marketing, and B2B marketing strategies is highly desirable
- IT literacy with a good understanding of digital marketing tools and platforms; time management skills are essential
Join us as a Google Ads Specialist and become a vital part of our innovative marketing team! Your expertise will help shape impactful digital campaigns that elevate our brand presence globally. We value energetic professionals who thrive on challenge and are eager to make a measurable difference through strategic online advertising.
Pay: £45,420.00-£64,697.99 per year
Work Location: Hybrid remote in Stoke-on-Trent ST1 3RX
