Organic Social Media Lead

Chemist4U -
Skelmersdale

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Job details

Permanent | Full-time

Benefits

Free flu jabs
Annual leave
Discounted gym membership
Employee discount
Sick pay

Qualifications

Sales
Social media management
Project management
Marketing

Full job description

About Chemist4U

Chemist4U is one of the UKs largest online pharmacies, making medicines, expert advice, and everyday health essentials easier to access than ever. With a fast-growing, innovative team, we deliver trusted pharmacy care straight to our customers doors.
Join us and be part of a company thats transforming healthcare and making a real difference every day.

Our purpose
Making medication and care faster, simpler and safer so people stay well for longer.

Our mission
Empower everyone to take control of their health by providing world class technology and pharmacy services
Our values

Collaboration
Integrity
Positivity
Growth
Customer centricity

We simplify processes and medication management by leveraging cutting-edge technology and empowering our team. Whether through seamless online services or expert support, we ensure reliable and hassle-free healthcare so our customers can focus on their well-being.

About the role
Reporting to: Director of Marketing
Job type: Permanent
Salary: Competitive
Working Pattern & Hours: Monday-Friday, 37.5 hours per week
Location: Hybrid/Flexible (Office located: London, SE1 or Lancashire, WN8)

The Organic Social Media Lead sits within the Marketing function, as part of the Acquisition division, reporting directly into the Director of Marketing. This role owns the Organic Social strategy and execution, with a clear mandate to drive new customer growth through brand awareness, influencer marketing and socialfirst content. Influencer activity must deliver direct, measurable outcomes, including referrals, reach and traffic, with a strong focus on demonstrating the impact of Organic Social on downstream sales performance.

Key Responsibilities
As the Organic Social Media Lead, youll be responsible for driving impact across the following key areas:

Own and deliver the Organic Social strategy across key platforms (e.g. Instagram, TikTok, YouTube, X and emerging channels), aligned to acquisition objectives
Build a socialfirst content roadmap that drives brand awareness, consideration and referralled acquisition
Identify cultural trends, platform shifts and content opportunities to maximise organic reach and relevance
Lead the influencer marketing strategy, with accountability for delivering measurable results including referrals, traffic and reach
Identify, source and manage relationships with influencers and UGC creators, prioritising partners who can drive authentic advocacy and performance
Negotiate influencer and creator partnerships, ensuring clear deliverables, usage rights and value for money
Develop scalable influencer programs (e.g. ambassador, referral or alwayson creator models) to support acquisition goals
Define and track KPIs for Organic Social and influencer activity, including reach, engagement, traffic, referrals and assisted conversions
Work closely with Analytics and Acquisition teams to demonstrate the true impact of Organic Social on sales, beyond vanity metrics
Apply a testandlearn mindset to content, creators and formats, continuously optimising performance
Partner with Brand, Ecommerce and Paid Media teams to ensure social activity supports wider campaigns and trading moments
Collaborate with PR and Brand teams to amplify earned media and influencer content organically
Ensure all Organic Social and influencer activity aligns with brand guidelines, tone of voice and regulatory requirements.

About You
Youre someone who lives and breathes social, always on top of trends, confident turning ideas into content, and excited about growing a brand organically. The following attributes are essential for this role.

You are a commercially minded problem solver who understands how Organic Social contributes to acquisition and growth
Confident negotiating and managing external partners, including influencers and UGC creators
Highly datadriven, with a strong ability to connect social activity to tangible business outcomes
Organised and structured, with excellent project management skills and the ability to manage multiple campaigns at pace
Comfortable balancing creativity with performance, and confident presenting results to senior stakeholders.

Qualifications & Experience
The successful Marketing professional will possess the following skills and experience:

5+ years experience in Organic Social or Social Media roles, with handson responsibility for strategy and execution
Proven experience driving deliverable, measurable results through influencer marketing and creator partnerships
Strong track record of demonstrating the impact of Organic Social on traffic, referrals and sales
Experience working in the pharmaceutical or regulated sector is required; experience within weight loss or health is desirable but not essential
Deep understanding of major social platforms, influencer ecosystems and emerging trends
Experience working closely with Acquisition, Performance Marketing and Analytics teams
Comfortable operating in fastmoving, highgrowth environments where accountability and measurement matter.

Company Benefits
Working with an NHS-focused organisation means doing work that truly matters, every day, youll help make a real, positive impact on the lives of patients across the UK and Ireland. And thats just the start. We also offer:

Discounted gym membership
Funded training
Enhanced Maternity & Paternity
30 days annual leave, including Christmas Day, Boxing Day, and New Years Day, with all other bank holidays flexible to take at your convenience
Health & Wellbeing benefits
Staff discount
Sick Pay Scheme
Blue light card membership is available
Free seasonal flu vaccination
Regular social events.

We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, such as support with your application, interview arrangements, or assessment, please let us know, and we will be happy to help. You can email [email protected]

At Chemist4U (Innox Trading Ltd), we take your privacy seriously. Any personal data you provide during the application process will be used solely for assessing your suitability for the role, communicating with you, and completing necessary recruitment checks. We only share your information with internal hiring teams and trusted third-party partners involved in the recruitment process. Your data will be retained for up to 12 months, unless you ask us to delete it sooner or provide consent for us to keep it on file longer.
For more information about how we handle candidate data or to exercise your rights, please contact [email protected]

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