Your role: As Social Media Editor you will create high-impact content that drives audience growth, e-commerce success and supports commercial opportunities. .
Focusing on Instagram and TikTok as the key channels, you will lead hands-on production of video, including pitching ideas, writing scripts, filming both in-office and on-location, and editing polished video assets. Additionally, you’ll produce eye-catching carousel posts designed to spotlight trending products.
This is a freelance role, situated within The Sun’s eCommerce department.
Day to day you will:
Execute a video-first strategy to expand our reach and follower base by spotlighting the unique personalities and expertise of our eCommerce and editorial teams.
Produce high-quality, platform-optimised video and imagery designed specifically to drive e-commerce conversions, affiliate clicks, and traffic.
Lead the social execution of our commerce content, gift guides, and product reviews to maximise affiliate revenue and drive e-commerce growth.
Work closely with the editorial team and the commercial team to align social output with campaigns and publication calendars, all the while focusing on native social platform growth
Monitor and report on audience metrics and advocate for the best possible visual storytelling
What we’re looking for from you:
Social expertise: Proven experience producing social content. Demonstrable experience putting people at the centre of the video production is preferable
Strategic mindset: Develop and execute our social media strategy with support from the wider team, and become the go-to for our team on social media for e-commerce
Short-form video expertise: Skills in filming and editing short-form video
Live commerce experience: Experience producing or hosting live streams and live shopping events (e.g., TikTok Shop, Instagram Live) is advantageous.
E-commerce track record: Demonstrated success in driving measurable revenue through social media, specifically via affiliates or direct-to-consumer sales
Technical proficiency: Advanced knowledge of video editing software and social commerce tools. Experience with affiliate platforms is a significant advantage.
Stakeholder management: Experience working between editorial and marketing or commercial teams, with the ability to balance advertiser needs with the expectations of a discerning audience.
News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK, and we have market-leading local stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi-format brands are home to a plurality of opinion, representing the diverse communities we serve. Driven by passion, guided by principles and acting with purpose, we exist to promote a fair society, freedom of speech and a little bit of fun. Rethinking continually the business of storytelling, we represent, reflect and reach the nation, telling the stories that matter.
We are committed to providing an inclusive recruitment process. If you require reasonable adjustments due to a disability or health condition at any stage of your application or interview, please let us know. You can contact us at [email protected] to discuss how we can support you to perform at your best.
