Sales Director - B2B International FinTech Events
Full-Time | London-based | Remote or Hybrid Working | International Travel Required (North America / United Kingdom / Asia)
About Manta Media Capital
Manta Media Capital is an event accelerator and investor in the global events and media sector. Founded by event entrepreneurs, for event entrepreneurs, it partners with ambitious event founders to launch, grow and exit world-class event and media companies, combining capital with hands-on operational support from industry leaders who've done it before.
Our approach is to invest early, stay involved and help build event businesses to buyer specifications, backed by a global network of acquirers, strategic partners and industry specialists. The result is a growing portfolio of event start-ups that are well-funded, well-supported and are being built to scale.
Manta Media Capital is headquartered in the UK but has a global footprint with representatives across Europe, the Middle East, Asia and North America.
It is for this portfolio that we are now looking to grow a talented team to support the varying needs of the events that we are investing in.
The Role
Manta Media Capital is recruiting for a Sales Director on behalf of Party Action People (PAP), a fast-growing B2B events business within its portfolio. Party Action People owns and operates an international event series sitting at the intersection of finance, technology and digital assets, with flagship events delivered across the United States, the United Kingdom and Asia.
This is a senior, commercial leadership role with full ownership of revenue across the event series. You will be responsible for selling sponsorship, exhibition and high-value delegate packages to a global client base of corporates, financial institutions, technology vendors and emerging players in the broader B2B ecosystem.
This is not a role for someone who needs hand-holding or a long ramp. We need a seasoned B2B events salesperson who can hit the ground running from day one, with an existing book of relationships, a clear-eyed commercial playbook, and the drive to build a world-class sales function that consistently delivers seven-figure revenue across three continents.
You will be London-based, working closely with the founders, the marketing function and the event delivery team, with regular international travel to the US, UK and Asia markets.
Key Responsibilities
Commercial Strategy & Revenue Ownership
- Own and execute the end-to-end commercial strategy for the event series across the US, UK and Asia, with full accountability for sponsorship, exhibition and delegate revenue.
- Set and deliver against ambitious annual and multi-year revenue targets aligned with the portfolio company's growth plan and Manta's investment thesis.
- Build robust forecasting, pipeline and CRM discipline (HubSpot) so that revenue is predictable, measurable and reportable to the founders and the Manta board.
Sponsorship & Exhibition Sales
- Personally lead and close strategic, six and seven-figure sponsorship and exhibition deals with senior decision-makers across financial services, technology, payments, infrastructure and adjacent verticals.
- Develop differentiated, value-led commercial propositions, packages and bespoke partnerships that move beyond logo-on-a-banner sponsorship and deliver measurable ROI for partners.
- Build and maintain a healthy, multi-market pipeline of new business while protecting and growing the existing partner base year-on-year.
Delegate Sales & Account Growth
- Define the delegate sales strategy across the three regions, including pricing architecture, tiering and group/team packages.
- Build, lead and mentor a high-performing delegate sales team (in-house and outsourced) to consistently hit attendance and revenue targets.
- Develop strategic account plans for high-value buyer organisations, ensuring multi-stakeholder engagement and long-term retention.
Market Development & International Expansion
- Identify, qualify and open new commercial verticals, geographies and buyer segments to extend the reach of the event series.
- Localise commercial approach for the nuances of the US, UK and Asian markets while maintaining a coherent global brand and revenue model.
- Represent the event series at industry conferences, trade bodies and networking forums to build pipeline, profile and partnerships.
Team Leadership & Performance
- Build, mentor and lead a global B2B sales team across multiple time zones, setting the culture, raising the bar and developing internal talent.
- Establish clear KPIs, incentive structures and reporting cadences that drive performance and accountability.
- Partner closely with the marketing function to ensure tight alignment between demand generation, account-based marketing and the sales pipeline.
Retention, Renewals & Customer Experience
- Own the strategic retention and renewals programme for sponsors, exhibitors and key delegate accounts, with a structured approach to upsell, cross-sell and multi-year contracting.
- Champion a market-leading customer experience for commercial partners at every stage of the lifecycle, from first conversation through to on-site activation and post-event review.
Reporting & Stakeholder Management
- Report directly to the founders of Party Action People and provide regular commercial updates to the Manta Media Capital leadership team.
- Use data, pipeline analytics and win/loss intelligence to drive continuous improvement and inform investment decisions across the portfolio.
What You'll Bring: Experience & Skills Required
Essential
- Minimum 7 years' experience in B2B event sales, with a demonstrable track record of personally closing six and seven-figure sponsorship and exhibition deals.
- Proven success selling large-format B2B conferences, summits or exhibitions across multiple international markets, ideally including the US, UK and Asia.
- Strong existing network of commercial buyers across financial services, technology, payments, banking infrastructure or adjacent enterprise verticals.
- Direct revenue ownership experience, with a clear track record of setting and consistently hitting (or exceeding) multi-million revenue targets.
- Hands-on expertise across the full B2B event sales lifecycle: prospecting, qualification, complex consultative selling, contracting, on-site activation and renewal.
- Experience building, leading and mentoring high-performing sales teams in fast-paced, entrepreneurial environments.
- Proficiency with modern sales tooling: CRM (HubSpot or equivalent), LinkedIn Sales Navigator, sales enablement, pipeline analytics and forecasting tools.
- Commercial creativity — the ability to design bespoke partner propositions that go beyond standard sponsorship packages and command premium pricing.
- Exceptional written and verbal communication, with the ability to present, negotiate and contract at C-suite and founder level.
- A genuine self-starter: proactive, resourceful and highly motivated — someone who takes ownership and makes things happen without waiting to be directed.
- Willingness and ability to travel internationally on a regular basis across the US, UK and Asia.
- Must be eligible to work in the United Kingdom.
Highly Desirable
- Direct experience selling sponsorship and exhibition into Finance, Banking, Fintech or payments events. Candidates with a background in these verticals are a stronger fit than those coming purely from the Digital Assets or Crypto space — our team provides deep expertise on the crypto and digital assets side.
- Familiarity with account-based selling and ABM strategies in a B2B events context.
- Experience working within a start-up, founder-led or investor-backed events business.
- Working knowledge of AI sales tools and how to apply them across prospecting, personalisation, lead scoring and pipeline acceleration.
- Exposure to digital, hybrid and community-led commercial models as extensions of live event brands.
The Opportunity
- A senior commercial seat at the table in an internationally-scaling event business with genuine global ambitions.
- Full ownership of the commercial strategy and revenue line. This is a builder role with real autonomy.
- A growing event portfolio with strong foundations, an established international footprint and significant headroom for revenue expansion.
- The backing and resource of Manta Media Capital and its global network of operators, acquirers and strategic partners.
The Package
- Competitive base salary, commensurate with experience
- Performance-related commission and bonus structure tied to revenue and portfolio KPIs
- The opportunity to play a defining commercial role within an ambitious, well-backed international B2B events business at an exciting stage of its growth
To Apply
To apply send your CV and a cover letter outlining your relevant experience to [email protected] with the subject title, ‘Sales Director - B2B International FinTech Events’.
Manta Media Capital is an equal opportunity employer. We welcome applications from candidates of all backgrounds and are committed to building a diverse and inclusive team.
Pay: £60,000.00-£90,000.00 per year
Work Location: Hybrid remote in London
