Using your specialist skills, you will plan and produce engaging and educational copy, video, and photography for a range of social and digital channels.
A strong writer with a strong sense of news and emerging trends, you’ll also shape and adapt content to work across digital and social channels, internal communications, stakeholder engagement, and media.
You’ll ensure that messages are accessible, representative of our teammates and communities, and focused on our key priorities – including patient safety, collaborative working, and staff experience.
An excellent planner with a great sense of what's newsworthy and trending, you’ll turn insight into action and help the team plan what’s next – for now and the future.
You’ll support the delivery of the wider communications strategy and corporate events, and help build confidence and capability across the team in the effective use of social media.
Due to the nature of this role, the successful candidate will be required to work from the office or another Trust site at least three days a week.
Create engaging multimedia content and social media campaigns to support Trust communications and organisational objectives. Produce clear, accessible content for internal and external audiences, ensuring messaging promotes patient and staff safety and complies with Trust policies.
Maintain consistent messaging across digital channels, including social media, websites and the intranet. Adapt and repurpose content for internal communications, stakeholder engagement and media activity, maximising reach and impact.
Research emerging digital trends, channels and technologies, including the appropriate use of AI tools, to enhance communications while maintaining quality, accuracy and accessibility.
Monitor and report on campaign performance, including paid activity, using insights to improve future content. Maintain an effective digital asset library and ensure all content complies with NHS identity guidelines, accessibility standards, advertising regulations and relevant legislation.
Coordinate social media activity with departmental accounts and support local and national campaigns. Manage relationships with external agencies and suppliers to deliver effective, accessible and value-for-money campaigns.
Respond to enquiries and engagement across digital platforms, support corporate events including the Annual General Meeting, and contribute to delivery of the Trust’s communications strategy.
London North West University Healthcare NHS Trust (LNWH) cares for the people of Brent, Ealing, Harrow and beyond.
Our team of more than 8,200 clinical and support staff serve a diverse population of almost one million people.
We run major acute services at:
Northwick Park Hospital: home to one of the busiest emergency departments (A&E) in the country. The hospital provides a full range of services including the country’s top-rated hyper-acute stroke unit and one of only three hyper-acute rehabilitation units in the UK
St Mark’s Hospital: an internationally renowned specialist centre for bowel disease
Ealing Hospital: a busy district general hospital providing a range of clinical services, as well as 24/7 emergency department and urgent care centre, and specialist care at Meadow House Hospice
Central Middlesex Hospital: our planned care site, hosting a range of surgical and outpatient services and collocated with an urgent care centre.
We are a university teaching NHS trust, in recognition of the important role we play in training clinicians of the future and bringing the benefits of research to the public.
To view the main responsibility, please see the attached the Job Description and Person Specification.
