Company Overview:
The Roberts Group is a family-run business consisting of 4 brands, Polyroof, Restec, Resology and Stormcure, which innovate, develop, and manufacture cold-applied liquid waterproofing solutions for UK and global flat roofing markets.
We are proud to be recognised as an Employer of Choice, reflecting our dedication to creating a workplace where people are empowered to thrive. At The Roberts Group, we know that our people are our greatest strength. That’s why we focus on cultivating a positive, inclusive culture that supports well-being, encourages innovation, and drives collective success. We strive to ensure every team member feels appreciated, supported, and motivated to grow both personally and professionally.
We are looking for a proactive and creative Marketing Communications Executive to take ownership of our integrated marketing communication and PR campaigns. This is a hands-on, all-rounder role suited to someone who enjoys managing multiple channels, shaping brand messaging and delivering impactful campaigns aligned to the strategic goals and priorities of the Polyroof brand.
Key Responsibilities:
Campaign Management
- Plan, execute, and evaluate Integrated marketing campaigns from concept to completion aligned to strategic priorities – on time and to budget
- Collaborate with internal teams to ensure effective campaign management
- Monitor campaign performance to measure ROI for desired outcomes, adjust accordingly providing insights for optimisation
Communications and PR
- Ensure integrated communications and PR campaigns align to strategic priorities and enhance brand awareness
- Build and maintain relationships with specification and contractor focussed trade publications, media outlets, and industry partners to increase Polyroof’s share of voice
- Draft, collaborate and distribute press releases, thought leadership pieces to elevate perceptions amongst target audiences
- Manage media coverage, UTM tracking and reporting on ROI from activities
Content & Digital Marketing
- Create a demand generation strategy to support commercial goals and strategic plans
- Create engaging content across Polyroof’s website, social media accounts, email and marketing collateral aimed at specification and contractor audiences
- Manage and update website content using WordPress
- Ensure brand messaging and tone of voice is consistent across all channels aligned with strategic goals
Social Media & Online Presence
- Create and own Polyroof’s social media strategy aligned to the strategic plan
- Manage Polyroof’s social media accounts, including content scheduling and increasing engagement from specifiers and contractors
- Identify opportunities to grow audiences reach and engagement
- Monitor trends in the construction industry and recommend new approaches to digital communication
Reporting and Analysis
- Track campaign performance using analytics tools
- Report metrics against KPIs, providing actionable insights
- Support data driven decision making and demand generation activities
Skills and Experience:
- Minimum of 2 years experience in B2B marketing, communications, or PR role
- Degree qualification
- CIM (or working towards)
- Commercial awareness
- Strong writing and editing skills
- Experience managing PR activities
- Hands on experience with WordPress CMS
- Understanding of SEO principles and digital content best practice
- Experience with social media management tools
- Strong organisational skills with the ability to manage multiple projects
Desirable:
- Experience in Construction marketing to specifiers and contractors
- Understanding of content strategies, including zero-click and in-platform engagement techniques
- Managing media relationships
- Basic graphic design skills (e.g. Canva or similar)
- Knowledge of email marketing platforms
- Experience with paid media campaigns
Personal Attributes:
- A self starter with a ‘can-do’ attitude
- Strong communicator and a team player
- Detail-orientated with a high standard of work
- Adaptable and comfortable in a fast paced environment
What success looks like:
- Increased brand visibility and media coverage
- Consistent and engaging communications, audience relevant
- Successful delivery of marketing plans aligned to strategic goals and priorities
- Improved digital performance metrics (traffic, engagement, demand generation)
The Package:
As the Marketing Communications Executive - Polyroof, you will be working within a business where open communication and strong teamwork is at the heart. You will benefit from:
· A salary in the region of £30,000 to £35,000, with the starting level dependent on experience.
· 23 days annual leave plus bank holidays which will increase after 2 years’ service by one day per year, up to a maximum of 27 days plus bank holidays.
· Permanent contract, working Monday to Thursday, 8:30am to 5pm, and Friday, 8:30am to 3pm, with flexibility available around your start and finish times.
If you would like to be part of the Roberts Group team, please apply with your CV. A covering letter with your application, telling us what you feel you can bring to the Roberts Group and why you think you would be the ideal candidate for this important role within our business, will be greatly valued.
All applications for this vacancy are to be submitted online, and strictly no agency calls or agency CV submissions.
Pay: £30,000.00-£35,000.00 per year
Benefits:
- Company pension
- Cycle to work scheme
- Employee discount
- Enhanced maternity leave
- Enhanced paternity leave
- Health & wellbeing programme
- On-site parking
Work Location: In person
