Job Overview
Direct MX is looking for an ambitious, commercially minded E-Moto Sales & Shop Manager to take day-to-day ownership of our shop and sales operation.
This is not a standard retail assistant role. We need someone who can run the shop, manage customer enquiries, close sales, assess part exchanges, protect profit margins, maintain high standards and take responsibility without needing to be constantly supervised.
You will be trusted with valuable bikes, customer payments, keys, stock, paperwork and important commercial decisions. We are therefore looking for someone who is responsible, switched on, trustworthy and capable of using their own initiative.
You will also become one of the main faces of Direct MX in social media videos, bike walkarounds, product shoots and customer handovers. You will not be responsible for managing the entire content-production process, but you must be comfortable speaking on camera and representing the business professionally.
Direct MX is a growing company with a small-team, big-opportunity approach. The successful candidate will receive a competitive base salary alongside generous, uncapped commission. The more value you create and the more profitable bikes you sell, the more you can earn.
There is genuine potential to progress into a more senior management position and build or manage a larger team as the business grows.
Key ResponsibilitiesSales and Customer Service
- Take ownership of all shop-based, telephone, email, website and social media sales enquiries.
- Build strong relationships with customers and provide knowledgeable, honest advice.
- Understand each customer’s requirements and recommend the most suitable bike.
- Confidently present bikes, explain specifications and answer technical questions.
- Prepare quotations, negotiate deals, take deposits and complete sales.
- Follow up enquiries consistently and professionally.
- Work towards individual and company sales targets.
- Maximise sales without using unnecessary discounts or damaging profit margins.
- Encourage repeat business, referrals and positive customer reviews.
- Provide professional aftersales support and help resolve customer issues.
- Handle customer complaints calmly, fairly and responsibly.
- Maintain accurate records of leads, conversations, quotations and sales.
Part Exchanges and Used Bikes
- Assess motorcycles offered as part exchanges.
- Inspect the condition, mileage, history and likely preparation requirements of each bike.
- Research realistic market values and likely resale prices.
- Calculate whether a part-exchange bike is commercially worthwhile.
- Make intelligent decisions based on preparation costs, resale value, margin and stock risk.
- Understand the difference between an advertised asking price and a realistic selling price.
- Avoid overvaluing part exchanges simply to secure a new-bike sale.
- Know when a deal is profitable and when the business should walk away.
- Complete the appropriate vehicle, ownership and finance-history checks.
- Create accurate descriptions and listings for used bikes.
- Monitor used-bike stock and identify bikes that are becoming slow-moving.
Shop Management
- Take day-to-day responsibility for the successful running of the Direct MX shop.
- Open and close the premises correctly and punctually.
- Ensure the shop is clean, organised, professional and ready for customers.
- Maintain accurate control of motorcycles, keys, paperwork, accessories and demonstration equipment.
- Use the company’s point-of-sale, CRM, payment, email and stock-management systems.
- Process customer payments and maintain accurate transaction records.
- Complete sales paperwork carefully and correctly.
- Maintain accurate stock levels, prices, product specifications and availability information.
- Conduct regular stock and key checks.
- Report any stock, payment, security or operational discrepancies immediately.
- Follow agreed procedures for alarms, CCTV, customer identification, payments, test rides and vehicle security.
- Maintain high health and safety standards within the shop.
- Follow the correct procedures for storing, moving and charging electric motorcycles and batteries.
- Protect customer information, company passwords and commercially sensitive information.
- Ensure no important task is ignored or left for someone else without good reason.
Commercial Responsibility
- Understand selling prices, cost prices, gross profit, discounts and percentages.
- Protect the profitability of every transaction.
- Consider the complete deal, including discounts, part exchanges, preparation costs, accessories and delivery costs.
- Use company money carefully and responsibly.
- Keep accurate receipts and records for authorised business expenditure.
- Monitor sales performance, lead conversion and stock movement.
- Identify opportunities to increase revenue and improve the customer experience.
- Recommend promotions or pricing changes for slow-moving stock.
- Provide clear updates on leads, sales, customers, stock and any issues requiring attention.
- Work within agreed authority limits for discounts, part-exchange offers, refunds and expenditure.
- Know when to make a decision independently and when approval is required.
- Regularly suggest practical improvements to the shop, sales process and wider business.
Social Media and Brand Representation
- Be one of the regular faces of Direct MX in company content.
- Appear in product videos, bike walkarounds, comparisons, shoots and customer handovers.
- Speak naturally and enthusiastically about motorcycles and electric bikes.
- Present products confidently and accurately on camera.
- Work alongside the person responsible for filming, editing and publishing content.
- Represent Direct MX professionally both inside and outside the shop.
- Help generate ideas for useful and entertaining bike-related content.
Growth and Future Leadership
- Help create effective systems and processes as the business grows.
- Support the recruitment and training of future shop or sales employees.
- Develop towards managing a larger team in the future.
- Help establish a positive, accountable and high-performance culture.
- Bring forward ideas for new products, partnerships, promotions, events and revenue opportunities.
- Think beyond immediate tasks and consider what the business should do next.
- Take responsibility for problems and help find solutions rather than simply reporting them.
The Person We Are Looking For
The ideal candidate will have:
- Previous experience in sales, preferably within motorcycles, automotive, powersports, electric vehicles or a related industry.
- A genuine passion for motorcycles, electric motorcycles and motorsport.
- A good basic understanding of motorcycles and the willingness to develop strong product knowledge.
- Confidence dealing directly with customers and asking for the sale.
- Strong commercial awareness and the ability to make sensible decisions involving money.
- The ability to calculate margins, percentages, discounts and part-exchange figures.
- Excellent spoken and written English.
- Good spelling, grammar and punctuation.
- Strong basic maths skills.
- Confidence writing professional emails, quotations, listings and customer messages.
- A good basic understanding of technology.
- Confidence using email, spreadsheets, CRM systems, point-of-sale systems and online tools.
- Excellent punctuality, reliability and personal organisation.
- A strong sense of responsibility and accountability.
- The integrity required to handle valuable motorcycles, keys, payments and confidential information.
- The initiative to notice what needs doing and complete it without being repeatedly reminded.
- The ability to solve problems calmly and make sensible decisions.
- The maturity to understand when it is time to work and focus.
- A positive attitude towards working within a small and ambitious team.
- An ownership mindset and a genuine desire to help build the business.
- The confidence to appear regularly in videos and photographs.
- The ambition to progress into a more senior role as the company expands.
Highly Desirable
- Previous motorcycle dealership, motorcycle retail or bike-industry experience.
- Experience buying, selling or appraising used motorcycles.
- Experience handling part exchanges.
- Experience managing a shop, showroom or retail environment.
- Experience using a CRM or sales pipeline system.
- Experience dealing with vehicle finance, warranties or customer handovers.
- Knowledge of electric motorcycles, batteries and charging systems.
- A full UK motorcycle licence.
- The ability to meet the requirements of the company’s motor trade insurance.
- Previous experience supervising or managing another employee.
This Role May Not Be Suitable for Someone Who
- Needs to be constantly reminded to complete basic tasks.
- Is regularly late or unreliable.
- Is careless with money, keys, paperwork or expensive stock.
- Avoids following up customers.
- Discounts products simply to make an easy sale.
- Struggles to accept responsibility when something goes wrong.
- Is uncomfortable speaking to customers or appearing on camera.
- Wants a low-responsibility position with limited accountability.
- Has no genuine interest in bikes or motorsport.
- Is looking for a temporary job rather than an opportunity to grow with a business.
Pay and Commission
The position includes:
- A competitive guaranteed base salary.
- Generous and uncapped sales commission.
- Approximately £200–£300 commission for each qualifying new bike sold and delivered.
- Approximately £50–£60 commission for each qualifying used bike sold and delivered.
- Additional earning potential as sales performance increases.
- Clear opportunities for progression as Direct MX grows.
Commission will be based on completed, qualifying sales that meet the company’s agreed margin and transaction requirements.
We believe that a small, high-performing team should be rewarded properly. Strong sales performance, intelligent commercial decisions and taking genuine ownership of the shop will create significant earning potential.
Working Hours
- Full-time, permanent position.
- Six-day retail working week.
- Weekend availability is essential.
- One regular day off per week.
- The successful candidate must be dependable and available for the agreed shop rota.
Benefits
- Company pension.
- Employee discount.
- Free parking.
- Casual dress.
- Company events.
- Uncapped commission.
- Product and industry training.
- Genuine career progression.
- The opportunity to help shape and grow an ambitious company.
Application Questions
Please include answers to the following questions with your application:
- What experience do you have in motorcycle, automotive or high-value retail sales?
- What experience do you have assessing part exchanges or used vehicles?
- What interests you about electric motorcycles and Direct MX?
- Are you comfortable working six days per week, including weekends?
- Are you comfortable appearing regularly in social media videos?
- Do you hold a full UK motorcycle licence?
- Please give an example of a time you took ownership of a problem without being asked.
- Please explain how you would decide the maximum amount Direct MX should offer for a customer’s part-exchange bike.
Pay: £31,000.00-£70,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Employee discount
- Free parking
- On-site parking
Work Location: In person
