Key responsibilities
Football Programme
Lead and deliver the Academy’s content strategy, creating engaging and innovative
storytelling across all digital, social and editorial platforms that showcases the player
development pathway.
Plan and produce content around key Academy moments, including player milestones,
scholarship signings, professional contracts, cup competitions, international call-ups and
first-team debuts.
Manage Academy-owned communication channels, ensuring content aligns with the club’s
wider brand, communications objectives and audience engagement goals.
Create high-quality written, social and multimedia content, including match coverage,
interviews, features, campaigns and behind-the-scenes storytelling.
Build strong relationships across the Academy, acting as the primary communications
contact for players, coaches, staff and departmental stakeholders.
Collaborate with internal teams, including Marketing, Communications, Photography,
Video, Recruitment, Education, Player Care and Loans, to support Academy and club-wide
initiatives.
Monitor content performance, audience trends and industry best practice, using insight
and analytics to optimise engagement, grow audiences and continually evolve content
output.
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General Responsibilities
Compliance with Club policies
Compliance with the Club’s health and safety procedures
Compliance with the Club’s safeguarding policies
To promote and support the Club’s values;
o One Pack: Collaborate, build trust and care for each other.
o Be Brave: Be bold, honest, and embrace challenges with courage.
o Raise our Game: Seek improvement and strive for excellence in everything we do.
o Own It: Act with integrity and take full responsibility for actions and results on and
off the pitch.
o Stay Humble: Show respect, listen to others, and leave egos at the door.
To work consistently to embed equality & diversity into the Club
To undertake such other duties as may be reasonably expected
To maintain professional conduct at all times
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Key relationships
The most significant internal and external relationships and the nature of the contact e.g. co-
ordination, passing on information, negotiating, influencing.
Communications Director
Head of Content
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V9 Nov 2025
