About us
F&F Stores, founded in 2015, is a rapidly expanding E-commerce business based in Milton Keynes. We are proud to offer a wide range of licensed products from beloved brands such as Disney, Marvel, and iconic football clubs. Our high-quality offerings cater to the whole family, with products ranging from toys and fashion to home accessories and beauty items.
We are looking for an experienced and creative E-commerce Merchandise Lead to drive the visual and creative presence of our brand across key eCommerce platforms, including Amazon, TikTok Shop, and SHEIN. This role blends hands-on creative leadership with strong commercial insight and team management, ensuring that our product imagery, content, and campaigns consistently engage customers and drive sales.
You will lead a dynamic creative team, manage workflows and deadlines, and work closely with eCommerce, marketing, and trading teams to deliver compelling content that aligns with our brand and business goals.
- Location: Office-based, in Milton Keynes
- Contract: Full-time, Permanent
- Number of vacancies: 1
- Salary: £40,000 - £45,000
Key Duties:
- Lead and manage a creative team including 2 graphic designers, 1 photographer, 1 assistant, and offshore designers.
- Own all creative output across Amazon, TikTok Shop, and SHEIN, ensuring brand consistency and high-quality standards.
- Oversee product imagery, A+ content, videos, and campaign assets, optimising for engagement and conversion.
- Conduct competitive merchandise analysis to identify market trends, best practices, and opportunities.
- Monitor emerging eCommerce and consumer trends and translate insights into actionable creative and commercial recommendations.
- Advise the business and marketing teams on merchandise strategy, product presentation, and content priorities.
- Manage creative workflows, timelines, and quality control to meet campaign and launch deadlines.
- Collaborate closely with eCommerce, marketing, and trading teams to support product launches and seasonal campaigns.
Candidate Profile:
Essential:
- Proven experience in eCommerce creative, with strong Amazon marketplace expertise.
- Experience managing and mentoring creative teams.
- Strong commercial awareness, analytical skills, and ability to advise on merchandise strategy.
- Excellent organisational and planning skills; thrives in a fast-paced environment.
Desirable:
- Experience with TikTok Shop and short-form video content.
- Background in fashion, FMCG, or licensed products.
- Experience working with offshore creative teams.
Benefits:
- Casual dress
- On-site parking
- Employee Assistance Programme
- Bright Exchange
- Regular social events including summer & end of year parties.
- Spontaneous employee well-being treats
- A day off for your birthday
- Vouchers at Christmas to shop with F&F
- Staff Purchases
- NEST Pension
- Private medical insurance with Vitality health with various benefits including discounts on a gym membership
Job Types: Full-time, Permanent
Pay: £40,000.00-£45,000.00 per year
Ability to commute/relocate:
- Milton Keynes MK1 1LH: reliably commute or plan to relocate before starting work (required)
Application question(s):
- Do you currently require employment sponsorship?
- This role requires working in our Milton Keynes office five days a week. Would that work for you?
- Will you require employment sponsorship in the future?
Work authorisation:
- United Kingdom (required)
Work Location: In person
