Dolce Desserts is one of the UK's fastest-growing dessert brands with multiple locations across the UK and exciting expansion plans.
Alongside our successful retail business, we are expanding our online retail operation and launching a brand-new wholesale brand.
We're looking for an ambitious, commercially minded Senior E-commerce & Growth Manager who wants to play a major role in building one of the UK's leading dessert and confectionery e-commerce businesses.
This is not a traditional website management role.
We're not looking for someone to simply upload products or maintain a website.
We're looking for someone who is passionate about online sales, customer experience and business growth—someone who is driven by results and constantly asks:
- How do we increase website traffic?
- How do we increase online orders?
- How do we improve conversion rates?
- How do we increase average basket value?
- How do we generate repeat customers?
- How do we launch products that customers genuinely want to buy?
- How do we connect multiple online sales channels to maximise revenue?
If these are the questions you enjoy solving, we'd love to hear from you.
Your Mission
You will take ownership of the complete digital commerce operation across two exciting brands:
Dolce Desserts – Our direct-to-consumer dessert and retail website.
Our New Wholesale Brand – Supplying retailers and trade customers across the UK.
Your mission is simple:
Grow our online business.
Success in this role will be measured by real commercial results, including:
- Increased online sales
- Increased website traffic
- Higher conversion rates
- Increased average order value
- Increased repeat customers
- Growth across online marketplaces
- Stronger customer loyalty
- Increased footfall into our physical stores through digital campaigns
Key ResponsibilitiesE-commerce Growth
- Take ownership of both company websites.
- Continually improve the customer journey.
- Optimise website performance and conversion rates.
- Upload and launch new products.
- Create engaging, high-converting product listings.
- Write compelling product descriptions.
- Improve website merchandising.
- Build product bundles and upselling opportunities.
- Reduce abandoned baskets.
- Continually identify opportunities to increase online revenue.
Marketplace Growth
Launch, manage and grow our presence across online marketplaces including:
- Amazon
- TikTok Shop
- eBay
- Etsy (where appropriate)
- Additional UK and international marketplaces
Responsibilities include:
- Creating and optimising listings
- Managing product catalogues
- Improving search rankings
- Launching marketplace promotions
- Increasing marketplace revenue
- Identifying new online sales opportunities
Digital Growth & Marketing
Develop and manage strategies across:
- SEO
- Google Shopping
- Email Marketing
- SMS Marketing
- Loyalty Marketing
- Google Ads
- Meta Ads
- TikTok
- Seasonal Campaigns
- Product Launches
- Referral Programmes
- Customer Retention
- Promotional Campaigns
You will be expected to bring fresh ideas and continually recommend new ways to grow our online business.
Loyalty & Customer Retention
Build and manage our customer loyalty programme, including:
- Customer rewards
- Exclusive member offers
- VIP programmes
- Automated customer journeys
- Welcome campaigns
- Abandoned basket emails
- Birthday rewards
- Repeat purchase campaigns
You'll also develop campaigns that encourage online customers to visit our physical stores.
Product & Website Management
- Launch new products online.
- Create engaging product pages.
- Manage graphics and website banners.
- Coordinate product photography.
- Ensure all content reflects our premium brand.
- Keep both websites fresh, modern and commercially focused.
Data & Commercial Performance
We're looking for someone who loves working with data.
You'll monitor and analyse:
- Website traffic
- Conversion rates
- Customer behaviour
- Online revenue
- Average order value
- Customer lifetime value
- Repeat purchase rates
- Marketplace performance
- Campaign performance
- Best-selling products
What We're Looking For
The ideal candidate will have:
- Proven experience managing and growing e-commerce websites.
- A strong commercial mindset with a passion for increasing online sales.
- Experience with Shopify, WooCommerce or similar e-commerce platforms.
- Strong understanding of SEO and online merchandising.
- Experience with Google Analytics and website reporting.
- Knowledge of customer buying behaviour and conversion rate optimisation (CRO).
- Experience managing Amazon Seller Central, TikTok Shop or similar marketplaces.
- Excellent organisational and communication skills.
- A proactive attitude with the confidence to take ownership and make decisions.
- A genuine passion for building successful online businesses.
Pay: From £26,000.00 per year
Benefits:
- Employee discount
- Free parking
- On-site parking
Application question(s):
- How many years of e-commerce experience do you have?
- Which e-commerce platforms have you managed? (Shopify, WooCommerce, Magento, etc.)
- Have you personally increased online sales for a business? If yes, how?
- Have you managed Amazon Seller Central or TikTok Shop?
- Which analytics tools have you used? (Google Analytics, GA4, Search Console, etc.)
- What is the biggest increase in online revenue you have helped achieve, and what actions did you take?
Work Location: In person
