INNEG is a leading medico-legal agency supporting claimant and defendant solicitors across the UK. Through our network of over 13,000 medical experts spanning more than 112 disciplines, we help legal professionals secure the specialist evidence needed to progress complex clinical negligence and personal injury claims. As part of our continued growth, we are looking for an Email Marketing & CRM Executive to take ownership of our email marketing, CRM management and marketing automation activity.
The Opportunity
This is an exciting opportunity for someone with experience in email marketing, CRM management and marketing automation who wants to play a direct role in lead generation and business growth. Working closely with the Marketing Manager, you will manage email campaigns, maintain CRM data quality, build automated nurture journeys and help improve marketing performance through data, segmentation and automation.
This role offers genuine ownership and the opportunity to make a measurable commercial impact from day one.
Key Responsibilities
Email Marketing
- Build, schedule and manage email marketing campaigns
- Create and maintain email templates, campaign workflows and audience lists
- Develop nurture campaigns for solicitors, experts and other key audiences
- Carry out A/B testing to improve campaign performance
- Monitor campaign results and identify opportunities for optimisation
CRM Management
- Maintain the accuracy and quality of CRM data
- Manage audience segmentation across multiple campaign types
- Import, cleanse and update contact records
- Research and identify new contacts to support business development campaigns
- Support the ongoing growth and enrichment of the CRM database
Marketing Automation
- Build and manage automated nurture journeys
- Create workflows based on user behaviour and engagement
- Develop webinar, content download, event and re-engagement nurture programmes
- Monitor automation performance and identify opportunities for improvement
- Identify opportunities to improve marketing efficiency through automation, AI and process improvements
Data, Reporting & Lead Generation
- Produce regular reports on campaign and CRM performance
- Monitor database growth, engagement and audience trends
- Track campaign performance against lead generation objectives
- Support outbound lead generation activity through targeted campaigns
- Identify opportunities to improve conversion rates and enquiry generation
Essential Skills & Experience
- Demonstrable experience managing email marketing campaigns and CRM databases
- Experience segmenting audiences and maintaining high-quality marketing data
- Experience creating or managing automated email journeys and nurture campaigns
- Strong analytical skills and attention to detail
- Excellent organisational and project management skills
- Confidence working independently and taking ownership of key responsibilities
Desirable Skills & Experience
- Experience using ActiveCampaign, Pipedrive, Mailshake, HubSpot or similar platforms
- Experience managing outbound email campaigns
- Experience working with large marketing databases
- Understanding of GDPR and email marketing compliance
- Experience using AI tools such as ChatGPT or Claude
- Experience within a B2B or professional services environment
We anticipate successful candidates will typically have around 2-5 years of relevant experience, although applications from candidates with greater or lesser experience will be considered where the required skills can be demonstrated.
What We Offer
- Monday - Friday, 37.5 hours. Remote or hybrid working available. Occasional travel to our Manchester office may be required
- Regular working hours are 9-5. No weekend or evening shifts.
- Extended Annual Leave Allowance - 33 days including bank holidays.
- Half day Friday's every month (after 9 months’ service)
- Extra 2 days annual leave (after 2 years’ service)
- Casual dress
- BUPA Cash Plan
- Annual Christmas Party and events throughout the year
- Free Parking
- 1-week paid sabbatical after 5 years.
Pay: £30,000.00-£35,000.00 per year
Benefits:
- Casual dress
- Company events
- Health & wellbeing programme
- On-site parking
Application question(s):
- What is the largest and most complex email automation flow you have personally built or played a meaningful role in building, including how many steps it contained and the triggers, branches or segmentation involved?
Experience:
- email automation: 1 year (required)
Work Location: Remote
