Job Overview
Marketing Consultant
Centauri Media Ltd · Birmingham B1 (on site) · Full time, permanent
Salary: £28,000 to £36,000 a year based on experience. Three month probationary period.
Hours: Monday to Friday, 10:00 to 18:00.
Job details
- Job type: full time, permanent, with a three month probationary period
- Schedule: Monday to Friday, 10:00 to 18:00, day shift
- Work location: in person , Birmingham B1
About Centauri
Centauri is a growth consultancy and creative agency in Birmingham. We work with independent businesses in hospitality, retail, health and services, across Birmingham, London, Leicester and Manchester.
Clients come to us because something in the business is not working. Our job is to find it and fix it. That might be the positioning, the pricing, a delivery app listing that loses money on every order, a website that does not convert, or an outdoor campaign running in the wrong catchment.
We also produce the creative that carries the plan, over 250 million organic views in the last twelve months, but the creative follows the commercial decision rather than leading it.
We are seeking a dynamic and results-driven Marketing Consultant to join our innovative team! In this role, you will be at the forefront of developing and executing strategic initiatives that elevate brand presence and drive business growth. Your energetic approach and analytical mindset will empower you to craft compelling campaigns, manage projects efficiently, and foster strong relationships with clients and stakeholders. This paid position offers an exciting opportunity to influence marketing strategies across diverse industries, utilizing your expertise in B2B and B2C marketing, analysis, and project management to make a tangible impact.
The role
The basis starts with understanding how each client makes money: where the margin sits, what a customer is worth, and where the business is losing money it does not know it is losing. From there you build the plan and you run it, across brand, pricing, channels, the website, the delivery apps and the offline media.
Areas of work
- Commercial diagnosis
- Positioning, pricing and packaging
- Brand and creative direction
- Conversion and the buying moment
- Paid media
- Delivery platforms
- Local search, reviews and reputation
- Out of home and offline media
- Content and organic social
- Lifecycle, loyalty and referral
- Measurement and attribution
- Advertising compliance
What we expect
We would rather you were excellent at half of these than passable at all twelve.
four or five you own properly. That means you have done the work yourself, multiple times, and you can talk about the time it went wrong as easily as the time it worked. The rest you need to know well enough to spot when something is off, learn analyze and execute or to pass it on to someone who is more confident .
Key responsibilities & Essential requirements of the role
- Knowledge of B2B marketing practices to target corporate clients effectively.
- Qualities that inspire teamwork, motivate colleagues, and drive project success.
- Proficiency in English with exceptional written and verbal communication abilities.
- Familiarity with IT systems relevant to marketing analytics and campaign management.
- Brief and direct designers, videographers, editors and paid media specialists, and sign off the work before it goes out
- 3 to 5 years in a client facing marketing, agency, consulting or commercial role
- Strong general marketing knowledge across online and offline channels, and the ability to explain your thinking to a business owner who is not a marketer
- Brand experience: positioning, identity, tone of voice, and turning a brand into what customers actually see and hear
- A strong eye for design. You will be reviewing creative, briefing designers and editors, marking up work and signing it off
- Real customer acquisition experience. You know what a lead and a sale cost, and how to bring both down
- Working knowledge of the major social platforms and how their algorithms behave in practice
- Demonstrable strength in at least three of the twelve areas above, with work you can talk through in detail
- Commercial literacy: margin, unit economics, and the confidence to read a client's numbers with them
- Confident presenting to business owners, and comfortable challenging them to their face
- Able to run several accounts at once without dropping any of them
- The right to work in the UK, and able to work from our Birmingham office five days a week
Technical skills
You do not need to be the specialist in every tool, but you need to be able to open it, read it and brief someone properly.
- Google Analytics 4 and Google Tag Manager, including setting up events and checking that tracking is actually correct
- Google Business Profile and Google Search Console
- Meta Business Suite and Ads Manager, Google Ads, and TikTok Ads Manager
- Email and SMS platforms such as Klaviyo, Mailchimp or Brevo, including segmentation and automated flows
- Excel or Google Sheets to a real standard: pivot tables, lookups, and building a simple revenue or margin model from scratch
- A CRM, and the discipline to keep it accurate without being chased
- AI implementations
Any of these will put you ahead:
- SEO tools: Ahrefs, Semrush or Screaming Frog
- Website platforms: WordPress, Shopify, Squarespace or Wix, and enough understanding to brief a developer without hand waving
- Adobe Creative Suite, Figma or Canva, enough to mark up creative and show a designer what you mean
- Premiere Pro or CapCut, enough to give an editor notes they can act on
- Looker Studio or Power BI for client dashboards
- Deliveroo, Uber Eats and Just Eat merchant dashboards
- Booking and EPOS systems such as Square, Lightspeed, OpenTable or ResDiary
Desirable
- Hospitality, retail or multi-site experience
- Any offline media buying experience, including small local buys
- Agency side experience
- A full UK driving licence for client visits across the Midlands
How to apply
Send your CV and a short note. We do not shortlist applications without the note.
- Name the three areas from the list where you are strongest and explain why you'd be the correct pick for this role.
We read every answer, and it counts for more than your CV.
Apply through Indeed, or email [email protected] with the subject line Marketing Consultant, your name.
Centauri Media Ltd is an equal opportunities employer. We welcome applications from every background and we select on merit alone. If you need an adjustment to the application or interview process, say so in your application and we will sort it.
All applicants must have the right to work in the United Kingdom. We are not able to offer visa sponsorship for this role.
Pay: £27,420.00-£36,351.21 per year
Benefits:
- Casual dress
- Company events
- Discounted or free food
- Employee discount
Work Location: In person
