SUMMARY OF THE ROLE
As an Associate Digital Strategist/Consultant at MSQ DX, you will support clients in navigating the rapidly evolving digital landscape to achieve measurable business outcomes. Working closely with senior consultants and client teams, you will help identify opportunities where MSQ DX can deliver meaningful digital impact across customer experience, technology and transformation initiatives. You will support teams and existing clients to identify where MSQ DX can best help clients realise their digital ambitions. You will support in developing digital transformation initiatives by analysing business processes and understanding technology-driven strategies.
You will contribute to both new business opportunities and existing client engagements, supporting the development of digital strategies, transformation roadmaps and experience-led solutions. This includes conducting research, analysing market and customer insights, and helping shape technology and digital experience recommendations. The role offers exposure to a wide range of disciplines including MarTech, customer experience, digital strategy, AI and digital transformation, and requires collaboration with strategists, designers, technologists and client stakeholders.
The ideal candidate will bring 1–3 years of experience in a digital agency, consultancy, or digital transformation environment, strong analytical and communication skills, and a passion for understanding how technology can improve customer experience and business performance.
RESPONSIBILITIES
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You will be supporting the Strategic Lead on setting strategies for winning and growing accounts, working alongside client account and new business teams.
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Support in advising new and existing clients on trends in MarTech, including appropriate CRM, CMS, CDP, design solutions and AI capabilities to meet strategic business objectives.
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Use your strong interpersonal skills to design effective strategy workshops customised for different client stakeholders.
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Support digital-first creative ideas, and shaping these with the UX and Design Team (some basic digital design literacy is preferred with tools such as Figma)
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Undertake independent research to contribute to opportunity responses and proactive client growth - such as competitor analysis, market and customer research.
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Help clients manage stakeholders, build internal consensus, identify opportunities, form business cases, justify investment, prove returns, design governance structures, define operating models.
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Continually feed and extend your own expertise in modern digital experience capabilities.
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Be generous with your insight and expertise to help clients to advance their own understanding and capability - so they trust and come back to you/MSQ DX, repeatedly, to volunteer their challenges.
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Be a window into the clients strategic priorities, sharing everything you learn about the clients, generously and frequently.
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Support and collaborate with other agencies, partners and suppliers to the client, to serve the clients’ interests first
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Identify emerging capabilities that the client needs that stretch or are adjacent to our own, but necessary to fulfil our core propositions, and engage the discipline leaders at MSQ DX so they can marshal the capabilities and resources we’ll need to meet these needs.
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You will work collaboratively across our office and client sites for at least 2 days a week with some UK and overseas travel, dictated by client demand.
From time to time, you may be required to carry out additional duties to meet the needs of the business, for example carrying out mandatory training or tasks assigned by your manager.
PERSON SPECIFICATION
Knowledge, technology and qualifications:
Essential
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1–3 years experience in a digital agency, consultancy, or digital oriented environment.
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Foundational understanding of digital strategy, customer experience, digital transformation principles and how AI is impacting them.
- Some awareness of the MarTech ecosystem, including CRM, CMS, CDP, Social channels, marketing automation platforms and AI tools.
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Familiarity with digital experience design and customer journey thinking.
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Experience conducting research, analysis and insight development to support strategy and how to use AI to support the delivery of this work.
- Proficiency in PowerPoint / Excel / collaboration tools for analysis and presentations.
Desirable
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Some exposure to leading MarTech platforms such as CMS & CRM.
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Familiarity with UX and digital design tools such as Figma or Miro.
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Experience supporting digital strategy, experience design or transformation projects.
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Basic understanding of data analytics, experimentation or digital performance measurement.
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Experience participating in client workshops or discovery sessions.
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Some familiarity with using AI tools to reach business outcomes more effectively and efficiently.
Skills or Competences:
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Strong analytical and problem-solving skills, with the ability to structure and communicate insights clearly.
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Ability to translate research and data into actionable strategic recommendations.
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Excellent written and verbal communication skills, including presentation development.
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Strong collaboration skills when working with multidisciplinary teams.
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Ability to manage multiple tasks and priorities in a fast-paced agency environment.
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Curiosity and interest in digital innovation, customer experience and emerging technologies.
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Comfortable engaging with both technical and non-technical stakeholders.
Attributes:
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Curious and proactive – eager to learn and explore new technologies and approaches.
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Collaborative – enjoys working across disciplines and learning from others.
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Commercially aware – understands how digital initiatives drive business outcomes.
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Detail-oriented – able to produce high-quality outputs and well-structured analysis.
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Adaptable – comfortable working across different clients, industries and challenges.
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Growth mindset – motivated to develop consulting, strategy and digital expertise.
OUR BELIEFS
Our beliefs help to make MSQ DX the Digital Impact Company.
1. Outcomes Matter - Growth, efficiency and commercial impact are the measure of our success
2. Technology Evolves by the day, so do we - Moving fast matters however only matched with precision and rigour
3. Challenge with Respect - Innovation grows when ideas are tested constructively and every voice is valued
4. Collective Intelligence - We unite senior minds and advanced tools to solve complexity together