Hampshire Healthcare Partners (HHP), part of TDMP Group, is looking for a Marketing Executive – Patient Acquisition to lead the campaigns that bring new patients through our doors. This is a hands-on role at the heart of an ambitious growth plan, working directly with practice teams to drive local demand and generate booked appointments.
About Us
TDMP Group is a healthcare provider operating dental and medical services built around exceptional patient care. Hampshire Healthcare Partners (HHP), our medical division, delivers private healthcare to patients across Dorset, Hampshire and West Sussex through a network of what were originally dental practices. Our purpose is simple: proactive, affordable healthcare for everyone – keeping people well, not just treating them when they're ill. We're entering an exciting phase of growth, and this role will be central to it.
The Role
As our Marketing Executive – Patient Acquisition, you'll develop and run the campaigns that generate new patient enquiries and help convert them into booked appointments. Because care is delivered in-practice, you'll work closely with clinicians, practice managers, treatment coordinators and reception teams – using their local knowledge to shape campaigns that actually land, and equipping them to convert the enquiries you generate. New patient growth is the clearest measure of success in this role.
What You'll Do
- Develop patient acquisition campaigns from the ground up – concept, offer, messaging and channel plan – for each practice, rather than just executing a pre-set brief.
- Plan, launch and optimise paid search and paid social campaigns (Google Ads, Meta Ads) targeting prospective patients.
- Own conversion performance across HHP's website and landing pages, testing and improving the enquiry and booking journey.
- Build strong working relationships with practice teams, using their frontline insight to shape campaigns and equipping them with the materials to convert enquiries into bookings.
- Help build referral relationships with local employers and community organisations, and run local outreach activity such as health talks and events.
- Report regularly on patient acquisition KPIs – enquiries, bookings, cost-per-acquisition and ROI – practice by practice.
What We're Looking For
- A demonstrable track record of developing and running campaigns that generate leads or patient acquisition (healthcare, dental, veterinary or other appointment-led sectors are all relevant).
- The ability to build a campaign from a growth objective through to concept, creative and channel plan – not just execute someone else's brief.
- Hands-on experience running paid digital campaigns and reporting on their return on investment.
- Strong written communication skills, comfortable producing clear, patient-facing content.
- Confidence building relationships with clinical and practice-based teams, and turning their insight into action.
It Would Be Great If You Also Have
- Experience marketing within healthcare, dental or another regulated sector.
- Working knowledge of SEO and local search optimisation.
- A relevant marketing qualification (e.g. CIM) or equivalent experience.
- A full UK driving licence and willingness to travel across our practices in Hampshire, Dorset and West Sussex.
What You'll Get
- Competitive salary, dependent on experience.
- 25 days' annual holiday, plus an extra day off for your birthday.
- Free medical plan cover.
- Free NHS dental care.
- Free parking at our office, just outside the beautiful village of Stockbridge.
- Genuine ownership of patient acquisition strategy within a growing healthcare group.
How to Apply
Click Apply on Indeed and we'll be in touch. We'd love to hear from you.
Pay: Up to £30,000.00 per year
Benefits:
- Free parking
- On-site parking
- Private medical insurance
Work Location: In person
