New Business Sales Executive (Cold Calling Focus) – CreditSafe
New Business Sales Executive
Location
Cardiff
Reports to Sales Manager
Role Purpose
As a New Business Sales Executive at CreditSafe, you will be responsible for generating new business opportunities through proactive outbound prospecting and cold calling. You will identify organisations that can benefit from CreditSafe's business intelligence, credit risk, compliance, and data solutions, engaging decision-makers and converting prospects into long-term customers.
This is a high-energy, target-driven role suited to a resilient and ambitious sales professional who enjoys building relationships, overcoming objections, and winning new business.
Key Responsibilities
New Business Generation
- Generate new sales opportunities through high-volume outbound cold calling.
- Identify and engage key decision-makers across multiple industries.
- Build and maintain a healthy pipeline of qualified prospects.
- Schedule product demonstrations and sales meetings.
- Manage the full sales cycle from initial contact through to close.
- Consistently achieve and exceed monthly, quarterly, and annual sales targets.
Prospecting & Lead Development
- Conduct research to identify target businesses and buying contacts.
- Use CRM systems to manage prospect activity and sales opportunities.
- Follow up on marketing-generated leads and nurture prospects.
- Develop tailored value propositions based on customer needs.
Relationship Building
- Build strong relationships with business owners, finance directors, credit managers, and senior stakeholders.
- Clearly articulate CreditSafe's products and services.
- Create confidence and credibility during customer interactions.
Sales Performance
- Maintain accurate records of all sales activities within CRM.
- Track and report pipeline progression and forecasted revenue.
- Participate in sales training, coaching, and team development sessions.
- Stay informed about competitors and market trends.
Key Performance Indicators (KPIs)
- Daily outbound call activity.
- Qualified appointments booked.
- Opportunities created.
- New business revenue generated.
- Conversion rates.
- CRM compliance and data quality.
- Achievement of monthly and quarterly sales targets.
Skills & Experience
- Previous experience in a sales, telesales, business development, or cold-calling environment.
- Excellent communication and relationship-building skills.
- Strong objection-handling and negotiation abilities.
- Self-motivated with a competitive and resilient mindset.
- Ability to work in a fast-paced, target-driven environment.
- Strong organisational and time management skills.
- Experience using CRM systems.
Desirable
- Experience within SaaS, data services, business information, or subscription-based sales.
- Knowledge of credit risk, compliance, business intelligence, or financial services solutions.
- Proven track record of achieving or exceeding sales targets.
Personal Attributes
- Results-oriented and commercially driven.
- Confident and professional telephone manner.
- Highly resilient with a positive attitude.
- Curious, persuasive, and proactive.
- Ambitious with a desire to develop a successful sales career.
- Strong team player who contributes positively to team culture.
What Success Looks Like
Within your first 12 months, you will:
- Consistently exceed outbound activity expectations.
- Build a robust pipeline of qualified opportunities.
- Deliver strong new business revenue growth.
- Develop a deep understanding of CreditSafe's solutions and target markets.
- Become a trusted advisor to prospective customers.
Job Types: Full-time, Permanent
Pay: £28,000.00-£40,000.00 per year
Benefits:
- Casual dress
- Company events
- Cycle to work scheme
Work Location: In person
