Overview
We are seeking a dynamic and innovative Brand Strategy & Integrated Marketing Executive to join our vibrant marketing team. This role offers an exciting opportunity to shape and elevate brand presence through strategic planning and creative execution across multiple channels. You will be instrumental in developing compelling brand narratives, managing integrated marketing campaigns, and driving engagement with target audiences. Your energy, strategic mindset, and passion for marketing will help propel our brand forward in a competitive landscape.
Responsibilities
- Develop and implement comprehensive brand strategies that align with overall business objectives, ensuring consistent messaging across all platforms.
- Lead the planning and execution of integrated marketing campaigns, including digital, social media, public relations, and offline channels.
- Manage social media accounts by creating engaging content, monitoring performance metrics, and fostering community interaction to boost brand visibility.
- Conduct market research and analysis to identify trends, customer insights, and competitive positioning, informing strategic decisions.
- Oversee product management initiatives related to branding efforts, ensuring product positioning resonates with target markets.
- Collaborate with creative teams using tools like Adobe Creative Suite to produce compelling visual content that enhances brand storytelling.
- Build and maintain strong relationships with media outlets, partners, and stakeholders to amplify brand reach through public relations activities.
- Analyze campaign performance data to optimize marketing strategies and improve ROI continuously.
Experience
- Proven experience in social media management, product management, branding, and marketing within a fast-paced environment.
- Strong analysis skills with the ability to interpret data and market research findings into actionable insights.
- Demonstrated expertise in market research techniques and applying insights to develop targeted marketing strategies.
- Experience in B2B (business-to-business) marketing is highly desirable, showcasing capability in engaging professional audiences effectively.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content creation is preferred.
- Excellent communication skills with the ability to craft clear messages for diverse audiences.
- Prior experience working on integrated campaigns that combine digital media, public relations, and offline marketing efforts.
Join us as a Brand Strategy & Integrated Marketing Executive and be part of a passionate team dedicated to building memorable brands through innovative strategies!
Pay: £62,000.00 per year
Benefits:
- Company events
- Employee mentoring programme
- Flexitime
- Transport links
Work Location: In person
