Join one of the UK's leading specialist transport and logistics providers.
Fly By Nite is a trusted transport and logistics provider, delivering specialist services across the UK and Europe for the live events, entertainment, touring, corporate, retail and commercial sectors.
For over 30 years, we've built our reputation on reliability, exceptional customer service and long-term client partnerships. As our business continues to grow, we're looking for an experienced Senior Sales & Marketing Executive to join our Sales Team and play a key role in driving customer growth, new business and the continued development of our marketing strategy.
This is a senior individual-contributor position for someone who combines strong commercial experience with excellent relationship-building skills and a genuine understanding of how effective sales and marketing activity can drive business growth.
You'll take ownership of customer relationships, proactively develop new business opportunities and help shape how Fly By Nite promotes its services and capabilities to the market.
There is no direct people management responsibility within the position. Instead, we're looking for someone who can operate with a high level of autonomy, credibility and commercial ownership.
No two days are the same. One day you could be meeting a major customer to discuss their upcoming touring requirements, developing a proposal for a new business opportunity or identifying ways to grow an existing account. The next, you could be developing a marketing campaign, attending an industry event or working with colleagues to showcase one of our latest projects.
If you're commercially driven, strategic, proactive and passionate about developing customer relationships and growing business, we'd love to hear from you.
The Role
As our Senior Sales & Marketing Executive, you'll play a senior role within the commercial function, combining strategic account management, new business development and marketing ownership.
You'll independently manage and develop customer relationships while actively identifying new opportunities for Fly By Nite across our existing and target markets.
Alongside your sales responsibilities, you'll work with the Sales Manager and wider business to develop Fly By Nite's marketing strategy, ensuring our marketing activity supports customer acquisition, account growth, brand awareness and wider commercial objectives.
You'll also work collaboratively with our Customer Account & Marketing Executive, providing campaign direction and marketing priorities while they take greater responsibility for the day-to-day delivery of social media, website and digital content.
Key ResponsibilitiesCustomer Account Management
- Independently manage and develop a portfolio of key and commercially significant customer accounts.
- Build strong, long-term relationships with existing and prospective customers.
- Develop a detailed understanding of customers, their businesses, upcoming projects and future requirements.
- Act as a credible and professional point of contact throughout the customer relationship.
- Conduct customer meetings, account reviews and relationship-development activity.
- Proactively identify opportunities to increase revenue and expand the services provided to existing customers.
- Identify potential risks to customer retention and take appropriate action.
- Manage customer issues professionally and work with internal teams to deliver effective solutions.
- Prepare accurate, competitive and commercially viable quotations.
- Support pricing discussions and commercial negotiations within agreed authority levels.
- Work closely with Operations and Planning to ensure customer requirements can be successfully delivered.
- Represent Fly By Nite professionally with customers and wider industry contacts.
Business Development
A significant part of this role will be taking ownership of new business development and identifying opportunities for commercial growth.
You'll be responsible for:
- Proactively identifying and developing new customer opportunities.
- Researching prospective customers, sectors, tours, productions and emerging markets.
- Building and maintaining a structured new-business pipeline.
- Engaging prospective customers through telephone, email, networking and face-to-face activity.
- Building relationships with key decision-makers and industry contacts.
- Qualifying opportunities based on customer requirements, commercial potential and operational capability.
- Preparing and delivering customer proposals and presentations.
- Converting appropriate opportunities into long-term customer relationships.
- Identifying cross-selling and account-growth opportunities.
- Attending customer meetings, networking events, exhibitions and relevant industry events.
- Maintaining accurate CRM and pipeline records.
- Contributing to sales forecasts, pipeline reviews and commercial reporting.
- Monitoring market trends and competitor activity.
- Providing commercial insight and recommendations on potential areas for growth.
Marketing Strategy, Brand & Campaigns
You'll take a senior role in shaping and coordinating Fly By Nite's marketing activity.
Responsibilities include:
- Working with the Sales Manager and senior stakeholders to develop Fly By Nite's marketing strategy.
- Translating commercial priorities into targeted marketing plans and campaigns.
- Developing and maintaining a structured marketing calendar.
- Identifying target audiences, campaign objectives, key messages and appropriate channels.
- Developing campaigns that support customer acquisition, account growth and brand awareness.
- Identifying projects, tours, customer successes and Company achievements suitable for promotion.
- Developing concepts for case studies, customer stories and industry-focused content.
- Providing clear campaign briefs and priorities for digital and social media delivery.
- Reviewing marketing activity and recommending improvements based on performance.
- Monitoring market trends, competitors and emerging marketing opportunities.
- Supporting exhibitions, networking events, partnerships and other promotional initiatives.
- Ensuring Fly By Nite maintains a consistent, professional and commercially relevant brand presence.
- Ensuring customer confidentiality, approvals and reputational considerations remain central to all external marketing activity.
About You
We're looking for an experienced commercial professional who can combine relationship management and business development with strategic marketing thinking.
You'll be:
- Commercially driven and motivated by business growth.
- Experienced in independently managing customer relationships.
- Confident developing and winning new business.
- Comfortable engaging with senior decision-makers.
- Strategic while remaining willing to get involved in delivery.
- Confident negotiating and influencing.
- Creative and able to identify new commercial and marketing opportunities.
- Proactive and comfortable taking ownership.
- Highly organised and capable of managing competing priorities.
- Professional and credible when representing the business.
- Resilient and adaptable in a fast-paced environment.
- A collaborative team player who can influence without needing formal management responsibility.
Skills & ExperienceEssential
- Significant experience within sales, account management, business development or a comparable commercial role.
- Proven experience independently managing and developing customer accounts.
- Demonstrable experience generating new business and/or growing existing accounts.
- Strong commercial awareness.
- Experience developing or contributing significantly to marketing strategy and campaigns.
- Good understanding of B2B marketing, social media and digital marketing.
- Excellent customer relationship and stakeholder-management skills.
- Confidence engaging with senior customer decision-makers.
- Strong negotiation and influencing capability.
- Experience preparing commercial quotations, proposals and presentations.
- Excellent written and verbal communication skills.
- Strong organisational and prioritisation skills.
- Experience using CRM systems and managing commercial pipelines.
- Ability to work autonomously and take accountability for results.
Desirable
- Experience within transport, logistics, touring, live events, entertainment or another fast-paced service-led industry.
- Established B2B sales and business-development experience.
- Experience developing structured marketing plans and campaign calendars.
- Experience using digital marketing analytics to evaluate campaign performance.
- Experience attending exhibitions, networking events and industry events.
- Experience developing case studies, customer stories or thought-leadership content.
- Familiarity with digital marketing and content-management platforms.
- A relevant qualification in Sales, Marketing, Communications or Business.
If you're looking for a senior commercial role where you can build valuable customer relationships, win new business and help shape the marketing direction of an established and growing organisation, we'd love to hear from you.
Apply today and become part of the Fly By Nite team.
Pay: From £25,420.00 per year
Benefits:
Work Location: In person
