12-month FTC
We are are on the lookout for an experienced Head of Shopper Marketing to join Princes at our Head Office based in Liverpool City Centre on a 12-month FTC.
The Head of Shopper Marketing is responsible for
delivering the Shopper Marketing strategy through 2027, while helping to shape the
future direction of shopper strategy beyond this horizon. The role provides senior leadership and governance across shopper marketing, ensuring shopper thinking is embedded in
Joint Business Plans, brand execution and category strategy.
The role acts as the senior Shopper Marketing lead internally and externally, partnering closely with
Sales, Brand, Category and agency teams to deliver effective, insight‑led shopper activation and long‑term growth.
Key Responsibilities:
Strategy & Governance
- Deliver the Shopper Marketing strategy aligned to brand, category and customer priorities
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Shape future shopper strategies to support growth beyond 2027
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Own the shopper lens within Joint Business Planning (JBP)
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Sign off the annual shopper marketing calendar and budget allocation
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Set clear governance, principles and KPI frameworks
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Lead ROI and effectiveness reviews of major activations
Retail & Agency Partnership
- Act as senior Shopper Marketing partner to key retail customers
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Build strong, collaborative relationships with external agencies, setting clear briefs and success measures
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Sign off all major activations, agency briefs and post‑campaign evaluations
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Represent Shopper Marketing in Brand Days and customer forums
Leadership & Stakeholder Engagement
- Lead engagement with senior stakeholders across Sales, Brand, Category and the Leadership Team
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Mentor and develop a shopper marketing team of 3, building capability and consistency
Brand & Customer Interface
- Lead shopper marketing input into Brand Days and key customer discussions
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Support Brand teams with shopper‑led insight and execution guidance
