Seaham Hall | Luxury Lodges
Social Media Marketing Executive
Salary 27,000 (per annum)
The Role
We’re looking for a Social Media Marketing Executive to take ownership of our social media presence across two luxury brands: Seaham Hall and the Luxury Lodges resort collection. This is a dedicated, hands-on role for someone who lives and breathes social media, from spotting the next TikTok trend to reading what a dip in reach is telling you.
Based at Seaham Hall in County Durham, you’ll report directly to the Marketing Manager and be responsible for the day-to-day planning, creation, posting and performance of content across our social channels, working closely with the wider marketing team to bring campaigns to life online.
Key Duties & Responsibilities
- Own the social media content calendar across all platforms (Instagram, TikTok, YouTube and Facebook) for both brands, planning content in line with campaign priorities and seasonal activity
- Create engaging, on-brand content (photography, video and reels, graphics and copy) tailored to the style and audience of each platform
- Film and edit short-form video content, including on-site shoots at both Seaham Hall and Luxury Lodges resorts
- Schedule and publish posts, and manage day-to-day community engagement, responding to comments, messages and reviews in a timely, on-brand tone
- Monitor social media trends, platform updates and competitor activity, recommending new formats and content opportunities
- Track, analyse and report on social media performance (engagement, reach, follower growth and conversions), turning data into recommendations for what to do next
- Support the planning and delivery of paid social media activity and boosted posts, working within budget and alongside the Marketing Manager
- Coordinate influencer and partner collaborations, including outreach, briefing and content approval
- Ensure consistent use of brand guidelines and tone of voice across all social channels
- Carry out additional social media and marketing duties as required
Skills & Qualifications
- Degree in Marketing, Communications, Digital Media or a related field, or equivalent practical experience
- Demonstrable experience managing social media accounts (professional, freelance or a strong personal portfolio)
- Confident creating content with Canva and Adobe Creative Suite (Photoshop, Premiere Pro or similar video editing tools)
- Strong working knowledge of Instagram, TikTok and YouTube, including platform-specific content formats and best practice
- Comfortable using social media scheduling and analytics tools (e.g. Meta Business Suite, Later, Hootsuite)
- Basic photography and videography skills, with an eye for what makes content stop the scroll
About You
- Genuinely passionate about social media and on top of the latest platform trends
- A creative eye for content, storytelling and visual detail
- Confident being on camera or directing others during content shoots
- Excellent written communication skills, with the ability to adapt tone of voice across channels
- Highly organised, able to manage multiple content calendars and deadlines at once
- Proactive and self-motivated, comfortable taking ownership of your channels
- A collaborative team player, confident in pitching new ideas
Benefits
- Hybrid working opportunities (after successful probation period)
- Employee recognition scheme, including Employee of the Quarter and Employee of the Year
- Workplace wellness programme, including access to the fitness suite (off-peak times)
- In-house and external training opportunities
- Staff discounts across both brands
