About Us
I.F. Concept Ltd is a London-based marketing and business development company specialising in digital campaigns, creator partnerships, brand strategy, social media marketing, e-commerce growth and cross-border market expansion.
With business connections across London and Nanjing, we support brands, creators, influencers and commercial partners in developing tailored marketing solutions for the UK and international markets. Our work focuses on helping brands build market visibility, improve digital performance, expand commercial partnerships and adapt successfully to local market needs.
We work closely with well-known global brands, platforms and commercial partners across consumer products, technology, lifestyle, entertainment and digital commerce.
We are now looking for a commercially minded and strategic Marketing Development Manager to join our London team. This role is suitable for someone with strong experience in marketing management, commercial strategy, client development, campaign planning and cross-border business growth.
Key Responsibilities
As a Marketing Development Manager, your responsibilities will include:
- Develop and implement marketing and commercial development strategies to support company growth and client acquisition.
- Identify, evaluate and pursue new business opportunities, commercial partnerships and market expansion channels.
- Build and maintain strong relationships with clients, brands, creators, agencies and commercial stakeholders.
- Plan, coordinate and oversee marketing campaigns across digital, social media and e-commerce platforms.
- Lead market research, competitor analysis and customer insight projects to identify trends and growth opportunities.
- Prepare commercial proposals, campaign plans, presentations and partnership strategies for prospective and existing clients.
- Work closely with internal marketing, creative, operations and business development teams to deliver client projects successfully.
- Monitor campaign performance, commercial outcomes and marketing activity, providing regular reports and recommendations for improvement.
- Support cross-border marketing projects and assist international clients in adapting campaigns and brand positioning for the UK market.
- Represent the company in client meetings, partnership discussions, networking events and business development activities.
- Ensure marketing activity is aligned with company objectives, commercial targets and client requirements.
Requirements
The ideal candidate will have:
- Proven experience in marketing management, commercial development, business development, brand partnerships or related roles.
- Strong understanding of digital marketing, social media strategy, campaign delivery and commercial growth.
- Experience planning and managing marketing campaigns across digital, social or e-commerce platforms.
- Ability to identify business opportunities and convert leads into long-term commercial relationships.
- Excellent communication, negotiation and stakeholder management skills.
- Strong organisational skills and the ability to manage multiple projects and deadlines.
- Commercial awareness, analytical thinking and confidence using data to support business decisions.
- Experience preparing proposals, presentations, reports and commercial plans.
- Bachelor’s degree or equivalent professional experience in marketing, business, communications or a related field.
- Mandarin Chinese language skills are highly desirable due to the nature of our cross-border projects and client base.
- Previous experience working with international brands, creator/influencer campaigns, e-commerce or agency projects would be an advantage.
What We Offer
- Competitive salary of £50,100 – £52,000 per year
- Full-time permanent role with 37.5 working hours per week
- Opportunity to work on international marketing and brand development projects
- Exposure to digital campaigns, creator partnerships and cross-border commercial projects
- Dynamic and collaborative working environment
- Career progression within a growing marketing and business development company
- Company pension
- On-site working environment in London
Benefits
- Company pension
- Company events
- Employee discount
- On-site parking
Schedule
Pay: £50,100.00-£52,000.00 per year
Benefits:
- Company pension
- On-site parking
Work Location: In person
