We are looking for an experienced Customer Marketing Manager to join our close-knit marketing team on a part time basis 3 days a week. The right person will help bring the Thatchers Cider story to life across both the on-trade and off-trade. This maternity cover role is about turning brand and commercial priorities into authentic, compelling customer activations. The role will build visibility, drive rate of sale and help create memorable moments for shoppers, customers and cider drinkers at the point of purchase to ultimately drive penetration. The customer marketing manager will ensure a smooth handover, continuity and thoughtful management of priorities throughout the maternity cover period.
About Us:
Established in 1904 by William John Thatcher, we have grown into one of the top cider-making businesses in the world. Now in our fifth generation of family cider makers, we’re exceptionally proud of our Somerset roots.
We’ve experienced tremendous growth through industry-leading levels of investment in our marketing, people development, innovative technology and world-class cider making facilities. The best part? We’re just getting started.
The Role – what will I be doing?
This role is responsible for developing and managing customer marketing plans for Thatchers Cider across key on-trade and off-trade customers, ensuring all activity supports brand objectives, customer priorities and commercial targets. The position translates Thatchers brand campaigns into channel-specific activation plans, toolkits and point-of-sale materials that are practical, impactful and aligned with the brand.
Working closely with the wider marketing team, sales, category, field teams and agency partners, the role delivers integrated activations from initial brief through to execution and evaluation. It leads the end-to-end delivery of customer marketing activity, including idea generation, customer sell-in, agency briefing, production, logistics, implementation and post-campaign review. The role also manages customer marketing budgets effectively, ensuring spend is prioritised, delivered on time and tracked against agreed KPIs.
Strong relationships need to be maintained with internal stakeholders, customers and agency partners, while ensuring all activity complies with Thatchers brand guidelines, commercial objectives, customer requirements and relevant alcohol marketing regulations.
About You:
Are you someone who is action-oriented, adaptable, and resourceful, with the resilience to succeed in a fast-paced and competitive marketplace? Do you take pride in working hard to achieve outstanding results? If you have a strong desire to learn, a thirst for knowledge, and a passion for quality cider enjoyed across the globe, this could be the perfect opportunity for you.
Personal Qualities/Skills:
- Commercially focused: Understands how customer marketing activity supports sales performance, rate of sale and brand visibility for Thatchers Cider.
- Customer and channel aware: Able to adapt activation plans for different customer needs, shopper missions and on-trade or off-trade environments.
- Creative but practical: Brings ideas to the table while ensuring plans can be executed effectively, on time and within budget.
- Warm and collaborative: Builds trusted relationships across sales, brand, category, field, agency and customer teams.
- Proud of the detail: Takes care to ensure customer-facing materials, toolkits and activations feel polished, accurate, on brand and unmistakably Thatchers.
- Curious and results driven: Uses insight, KPIs, post-activity reviews and customer feedback to understand what works and improve future plans.
- Values led: Appreciates the importance of heritage, quality, craft, community and sustainability in how Thatchers shows up with customers and consumers.
- Responsible and compliant: Understands the importance of delivering alcohol marketing activity in line with Thatchers brand standards, customer requirements and relevant responsible marketing guidelines.
Required Skills:
- Proven experience in customer marketing, shopper marketing, trade marketing, brand activation or a closely related FMCG role.
- Experience working across on-trade and/or off-trade channels, ideally within drinks, alcohol, grocery, convenience, wholesale, hospitality or licensed trade environments.
- Strong commercial understanding, with the ability to balance Thatchers brand priorities, customer needs and sales objectives.
- Confident project manager with experience delivering multiple campaigns at pace, on time and to budget.
- Excellent stakeholder management skills, with the ability to influence cross-functional teams, agencies and customer contacts.
- Strong creative judgement and the ability to turn insight into practical, engaging activation ideas for cider shoppers, consumers and trade customers.
- Comfortable working with consumer insight, budgets, campaign, performance measures and post-activity evaluation.
- Highly organised, proactive and detail-focused, with a collaborative and positive approach.
