Overview
We are looking for a proactive Digital Marketing Executive (B2B) to join our team at our headquarters in Glasgow. This role is focused on driving lead generation, supporting the sales pipeline, and building strong relationships with partners to co-create impactful marketing content.
You will play a key role in planning and delivering multi-channel campaigns, working closely with internal teams and external partners to increase brand visibility and generate high-quality leads.
About the Company
Mealzo is one of UK's largest hospitality services providers.
We supply and maintain EPOS (electronic point of sale) till systems, digital order pads, self ordering kiosks and other related technologies to help our partners in the hospitality industry accurately manage their operations by using our state of art systems.
We also provide them with their very own branded website and mobile apps, alongside our popular food portal, for customers to use to place orders. With our 0% commission policy, our partners keep all their orders profit, while paying us for our services.
Our clients range from national franchises down to your local takeaway round the corner.
Key Responsibilities
- Develop and execute B2B marketing plans aligned with overall business objectives, with a strong focus on lead generation and growth.
- Plan, launch, and manage multi-channel campaigns across email, social media, paid advertising, and events.
- Work closely with partners to build relationships and co-create marketing content.
- Identify and develop new lead generation opportunities, including partnerships, events, and digital channels.
- Track, analyse, and optimise campaign performance using data-driven insights.
- Conduct market research to understand target audiences, industry trends, and competitor activity.
- Create and capture engaging content, including visiting client locations for on-site content (video, interviews, testimonials, etc.).
- Manage relationships with external agencies, suppliers, and partners.
- Represent the company at events, exhibitions, and partner activities.
Skills & Experience
- Proven experience in B2B digital marketing, with a strong focus on lead generation
- Experience planning and executing integrated marketing campaigns
- Strong content creation skills (written, visual, and/or video)
- Excellent written and verbal communication skills
- Strong organisational skills with the ability to manage multiple projects and deadlines
- Data-driven mindset with experience analysing campaign performance
Requirements
- Full UK driving licence (required)
- UK work authorisation (required)
- Ability to work independently and manage your time effectively
Salary negotiable depending on experience.
Job Types: Full-time, Permanent
Pay: From £28,000.00 per year
Benefits:
- Casual dress
- Company events
- Employee discount
- Health & wellbeing programme
Licence/Certification:
- Driving Licence (required)
Work Location: In person
