We’re looking for a hands-on Marketing Executive to help grow JTC Guitar’s audience, community and revenue across social media, email, Meta Ads and Google Ads.
JTC Guitar is the world’s best online guitar learning platform, backed by thousands of loyal subscribers and over one million social media followers. We have an extensive catalogue of world-class guitar content, and a passionate community of players.
This is a role for someone who understands how to connect creativity, data, and performance. Someone who is comfortable managing social media channels, building email campaigns, working inside Meta and Google Ads, analysing results, and using those insights to improve what we do next. You won’t just be planning from a distance. You’ll be hands-on, actively building, launching, managing, and optimising campaigns day-to-day.
Your Role:
Working remotely, you’ll play a key role in how JTC Guitar shows up across social media, email, paid advertising, and digital marketing.
A significant part of your role will be managing and growing our social media presence, helping us build stronger connections with guitarists around the world. You’ll be involved in planning content, identifying opportunities, improving engagement, and making sure our channels feel active, relevant, and aligned with the JTC brand.
You’ll also be responsible for helping drive commercial growth through digital campaigns across Meta Ads, Google Ads, and email marketing. You’ll use analytics and performance data to understand what’s working, spot opportunities, and continuously improve campaign results and ROI.
You’ll work closely with the content team to make sure our campaigns are creative, well executed, and built around the incredible artists, lessons, products, and releases available on JTCGuitar.com.
Key Responsibilities:
- Managing and growing JTC Guitar’s social media channels.
- Building stronger engagement and community across our digital platforms.
- Planning, launching, and optimising Meta Ads and Google Ads campaigns.
- Creating and improving email marketing campaigns, including promotional emails, launches, and customer engagement campaigns.
- Using Google Analytics and platform data to track performance and identify opportunities.
- Reporting on campaign results and making clear recommendations for improvement.
- Working with the content team to shape campaign ideas, creative direction, messaging, and promotional opportunities.
- Finding new ways to generate revenue from both new releases and JTC’s extensive back catalogue.
- Testing new ideas, improving existing campaigns, and helping drive measurable growth.
Essential Skills:
- Strong experience managing social media channels and growing audience engagement.
- Good understanding of social media strategy, content planning, and community building.
- Experience with Meta Business Suite and Meta Ads Manager.
- Experience running and optimising Google Ads campaigns.
- Strong understanding of email marketing best practice and campaign execution.
- Confidence using Google Analytics and performance data to make decisions.
- A commercial mindset with the ability to understand ROI, campaign performance, and customer behaviour.
- Hands-on experience building, launching, and managing campaigns yourself.
- Excellent written communication skills.
- Strong attention to detail.
- Good time management and the ability to manage multiple campaigns at once.
- A proactive mindset.
Desirable Skills:
- Experience with Adobe Creative Suite, including Photoshop, Premiere Pro, or similar tools.
- Experience creating or editing visual content for social media and digital campaigns.
- Experience working with subscription-based, online learning, music, or creator-led businesses.
- An interest in playing guitar or a genuine understanding of the guitar world.
Person Specification:
We’re looking for someone who is creative, analytical, and commercially minded. You should enjoy being hands-on in the platforms and tools, but also be able to step back, look at the data, and understand what needs to improve.
You’ll be someone who can spot opportunities, test ideas, learn quickly, and take ownership of your work.
A genuine interest in music, guitar, creativity, or online learning would be a big advantage. Understanding our audience and why they love to study guitar will help you thrive in this role.
Working Hours and Location:
Normal working hours are Monday to Friday with a minimum of 40 hours a week, flexible between 8:00 – 17:00. This role is primarily remote, with occasional in-person meetings or events as needed.
Job Type: Full-time
Pay: £28,000.00-£32,000.00 per year
Application question(s):
- Are you a guitar player or have a good understanding of the guitar education scene?
Experience:
- Marketing: 3 years (required)
Work Location: Remote
