Carmel Jane Photography are one of the UK’s leading school photographers, leading the way in best-in-class school photography, headshot photography and dance photography, with an open plan office and on site parking set in the countryside between Brentwood and Chelmsford in Essex.
The Role
We are looking for a highly creative, organised and commercially aware Marketing Coordinator to take ownership of marketing across all areas of Carmel Jane Photography, including schools, graduations, dance and nursery photography.
This is a varied and hands-on role that blends strategy, design, content creation and performance analysis. You will play a key role in both attracting new school partnerships (B2B) and driving parent sales (B2C), while continually evolving our brand and service offering.
Reporting directly to the GM, this is an exciting opportunity for someone who is self-motivated, thrives working autonomously in a creative, ever-evolving environment and wants to play a key role in growing a well-established brand.
We are open to this being a full time role, Monday to Friday, or part time working a minimum of 28 hours over 4 or 5 days. We are also open to hybrid working if preferred, 2/3 days in the office, 2 days working from home.
Key Responsibilities
B2B Marketing & School Partnerships
- Develop and execute marketing strategies to attract and convert schools and nurseries
- Design and produce marketing collateral including brochures, inserts and pitch materials
- Plan and deliver targeted email marketing campaigns
- Support the development of new concepts and incentives to increase school conversion and improve retention
- Research and coordinate our participation at conferences and exhibitions for lead generation, including identifying suitable events, organiser communications, preparing all materials required
B2C Marketing & Ecommerce
- Manage the back-end of the ecommerce system to troubleshoot issues, extract and interpret key information and make informed adjustments to improve performance
- Manage and optimise email workflows for parents to increase engagement and sales
- Oversee ecommerce shop design and user journey to maximise conversion and spend
- Analyse sales data and customer behaviour to inform ongoing improvements
- Support product launches and promotional campaigns
Design & Content Creation
- Create a wide range of visual assets including brochures, ads, signage, posters, presentations and exhibition materials
- Maintain brand consistency across all touchpoints
- Support ongoing website updates in collaboration with developers
- Manage social media content and scheduling
Brand & Customer Experience
- Manage testimonials and reviews across platforms
- Ensure consistent and high-quality brand presentation
- Continuously refine messaging and positioning
- Take ownership of brand management, ensuring all marketing activity, communications and visual assets remain consistent, on-brand, and aligned with company guidelines and messaging
Product & Service Development
- Contribute to shoot concepts and product development
- Identify opportunities to enhance our service offering to schools and parents
- Stay ahead of competitors by introducing new ideas and innovations
Performance & Strategy
- Regularly review sales performance and marketing effectiveness
- Use data insights to inform strategy and decision-making
- Support award submissions and industry recognition initiatives
About You
We are looking for someone with strong experience in a marketing related role
Previous experience in branding, content creation and digital campaign management, with an understanding of both B2B and B2C customer journeys, would be highly advantageous
Highly organised with strong attention to detail
Creative thinker with design skills
Commercially aware with the ability to interpret data and drive decisions
Confident managing multiple projects at once
Strong written communication skills
Proactive, ideas-driven and comfortable taking ownership
Why Join Us?
Friendly, supportive team environment
Flexible hours and hybrid working
Varied role with the chance to make a real impact
Casual dress
Company events
On site parking
Pay: £30,000.00-£33,000.00 per year
Benefits:
- Casual dress
- Company events
- On-site parking
Work Location: Hybrid remote in Ingatestone CM4 0NX
