Purpose of the job
We are seeking a visionary Creative Director for a leading global technology client to lead creative direction in a high-performance in-house creative studio. This role is a pivotal in helping define and elevate the creative marketing for a product that generates over $200bn revenue a year, helping to oversee the in-house creative studio as the most senior creative in the team.
Operating primarily across paid media + digital channels, the in-house studio has traditionally focused on tactical elements of creative, such as high-volume creative production to support campaigns across multiple markets.
With AI and new tools supporting more of the high-volume scaling process, the studio’s focus is shifting towards more conceptual creative, brand building and content creation. You will help spearhead creative pilots as we push into richer storytelling, more engaging creative, and consistent brand messaging for our product.
This role will include:
Setting a high-bar for quality design work as we maintain and evolve a global design system
Developing sharp + culturally relevant storytelling to enhance our video creative (YouTube, short-form social video)
Focusing more on the development of conceptual routes, photography / video style guides
Collaborating with third-party agencies in campaign development
Helping to shape strategically grounded briefs and providing clear direction for the creative team
Playing a key role in leading our team through this evolution, helping upskill and bring in talent from within your network to raise our creative floor
The role is UK based and can operate on a blended basis from any of our offices. This is an initial 12-month salaried fixed term contract.
Key responsibilities
Creative Vision
Creative development: Helping build the “concept development” muscle in a team more historically experienced in high volume creative production
Improving an ever-evolving design system: Defining & developing more ‘brand’ adjacent parts of our creative: our approach to photography, video, motion graphics, TOV etc
Leading on new creative programs: maintaining high creative quality on new initiatives for the studio, like in-house shoot production for our social & educational content
Creative Leadership
Nurturing Collaboration: Foster a high-energy, results-oriented team culture built on creative collaboration, accountability, and rapid execution
Creative Mentorship: Lead and inspire a multidisciplinary team of designers, copywriters, and technical leads, providing constructive feedback to raise creative standards
Operational Oversight: Collaborate with Project Managers to ensure optimal team utilization and timely delivery of complex, integrated campaigns _ driving front-end conceptual frameworks and strategic creative direction, while collaborating with the Design Team Lead to translate these visions into robust design systems, localized campaigns, and AI-driven asset execution pipelines
Strategic Clarity: Distill complex stakeholder feedback into precise, actionable direction for the team, minimizing revision cycles and maintaining project momentum
AI Innovation + Production Excellence
AI Integration: Act as the subject matter expert for the practical application of generative AI tools to optimize the creative production cycle
Digital + Performance Focus: Work closely with Performance Marketing teams to translate quantitative insights (CPA, ROAS, CTR) into actionable creative direction
Testing + Optimization: Lead a creative testing roadmap focused on iterative optimization of high-performing elements like hooks and calls-to-action
Video Production
Versatile approach: Developing suitable video concepts for quick turnaround Social and Influencer posts, business case studies and higher concept brand ads | Drive the visual storytelling by shaping compelling scripts and storyboards, and provide clear direction on set to confidently bring the creative vision to life
Post-Production oversight: Guide the post-production lifecycle, overseeing editing, color, and sound to ensure the final deliverable lands with maximum strategic and creative impact
Knowledge, skills + experience
A progressive creative leadership career, preferably within a fast-paced agency or in-house environment serving global tech brands
Experienced in building and leading creative teams, both acting as the creative authority on projects while upskilling and nurturing more junior members of the team
Proven track record of managing high-volume, "always-on" content production models across ATL, BTL, and TTL channels
Expert knowledge of digital production tools and demonstrated experience integrating AI-powered tools into creative workflows
Deep understanding of multi-market campaign management and the nuances of cultural localization across EMEA, US, and LATAM markets
Exceptional skills in presenting concepts to senior stakeholders and building trusting relationships with global client marketing teams
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