Social Media & Content Manager
CROÍA Jewellery | UK-Based | Part-Time
CROÍA is an Irish jewellery brand built around luxury, statement pieces and creating jewellery women genuinely love to wear.
We’re entering an exciting stage of growth, with our UK presence continuing to grow and our founder relocating to the UK. We’ve also been fortunate to be featured across leading fashion and lifestyle publications, including SheerLuxe.
We’re now looking for a Social Media & Content Manager to join us and help take our social presence to the next level.
The Role
The primary focus of this role will be TikTok, with responsibility for developing the strategy, creating content, managing the platform and growing the channel.
You’ll also support our growing Instagram presence through video creation, editing and content execution, while the founder retains the overall creative direction of Instagram.
This is not a role for someone who simply wants to tick off a content calendar.
We’re looking for someone who genuinely understands TikTok, Instagram, marketing, trends and brands and someone who can take an idea and run with it.
What you’ll be responsible for:
- Own CROÍA’s TikTok strategy and content plan
- Develop a high volume of creative content ideas
- Research trends, formats and opportunities
- Film and edit TikTok content
- Create and edit Instagram Reels and other social content
- Brief the founder on exactly what content needs to be filmed
- Manage posting and community engagement
- Create creative for TikTok paid advertising
- Monitor performance and use insights to improve content
- Identify what is working and build on it
- Adapt content for TikTok vs Instagram rather than simply reposting
- Support content shoots and build a bank of social-first content
We’re looking for someone who:
- Genuinely understands TikTok and Instagram
- Is naturally creative and constantly coming up with ideas
- Understands fashion, jewellery, beauty and lifestyle marketing
- Has a strong understanding of trends and social culture
- Understands what makes people stop scrolling
- Is confident filming and editing
- Is commercially minded and understands that content should contribute to brand growth
- Can work independently and take initiative
- Is comfortable working closely with a founder
- Has a strong eye for content and storytelling
We’re much more interested in your creativity, instincts and understanding of social than how many years you’ve worked in the industry.
We’re looking for someone who sees a trend and immediately thinks:
“How can CROÍA make this work?”
Not someone who simply asks:
“What should I post today?”
What success looks like
We want TikTok to become a meaningful growth channel for CROÍA while continuing to build on the strength of our Instagram presence.
You’ll have genuine ownership, creative freedom and the opportunity to shape how an ambitious Irish brand shows up across social as we grow in the UK.
Location: London
Hours: Part-time, approximately 12–16 hours per week, with flexibility depending on experience and working structure
Compensation: Monthly retainer, dependent on experience and scope
As our founder is relocating to the UK, there will be opportunities for in-person filming and content days.
Interested?
We’d love to see your CV, examples of TikToks/Reels/social content you’ve created and a short note telling us:
Why CROÍA, and why are you the person to take our social content to the next level?
Pay: From £1,000.00 per month
Benefits:
- Company events
- Store discount
- Work from home
Experience:
- Social media management: 3 years (required)
Work Location: Hybrid remote in London
