The Post
Based within the Stirling Venues team, you will maximise revenue opportunities from a range of commercial activities including conference, events and accommodation. You will frequently interact with a range of customers and guests to earn repeat and expanded business through support in the delivery of a first class customer experience.
Description of Duties
As Sales and Event Executive you will perform the following tasks to the highest standards:
- Responsibility for proactively researching and targeting new business prospects from a range of sectors, generating sales enquiries, arranging meetings and securing sales, for onsite hotel and main campus groups, conference and events
- Prepare and plan in advance for all sales appointments including research where required
- Co-ordinate and lead customer showrounds/familiarisation visits with the aim of achieving confirmed business
- Negotiation with customers to ensure our business aims are met and customer objectives are delivered
- Ensure that sales targets are achieved by reacting to all enquiries using a professional, timely and efficient approach to maximise the conversion of enquiries to confirmed bookings
- Develop and maintain customer relationships via the maximisation of customer liaison/contact to ensure customer objectives and service needs are met and delivered to the highest standard
- Ensure event proposals are prepared and presented to a high standard in a timely and accurate manner
- Negotiate on price, costs and service delivery to ensure best possible results for both customer and organisation
- Efficient and accurate processing of bookings via reservation system
- Generation of accurate, detailed and timely information, documentation, quotes and contracts
- Liaise between service providers, other departments and the customers to provide the service most suitable to the customer needs, budget and time restraints
- Co-ordination of events from initial enquiry through to post event after sales call
- Be responsible for administration procedures in relation to sales and in particular strict control of payment procedures and records in respect of all financial transactions (including invoices) in relation to each event
- Ensure compliance with standard operating procedures in respect of all administration and delivery of events
- Attend team meetings on a regular basis ensuring an active contribution to best practice in respect of commercial activity
- On occasions attend exhibitions and promotional events in respect of securing new and future business
- Prepare management information as directed by senior management within the Directorate
- Assist in the preparation of sales and marketing and business development strategies
- Maintain in-depth knowledge of products, facilities and services available to prospective customers
- Maintain good and accurate knowledge of the University’s Commercial portfolio
- Carry out any other reasonable request by senior management
Essential Criteria
- Educated to HNC level or equivalent. Where no formal qualifications are held, experience of working within a sales environment in the hospitality/tourism sector
- Experience of front line working within customer facing environment and ability to deliver first class customer service
- Experience of using a Reservations System
- Experience and competence in using a variety of IT systems
- Ability to work independently as well as part of a team
- Superb communication and organisational skills
- Excellent attention to detail and ability to work to the highest standards and to follow established procedures
- Ability to manage time effectively
- Proactive, can do approach
- Proven ability to meet deadlines and prioritise and organise own workload
Desirable Criteria
It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:
- Demonstrated previous experience working in the hospitality/tourism sector
- Knowledge of the hotel reservation systems
Additional Information
Full time
Open ended
The closing date for applications is midnight on Sunday 27 September 2026.
Interviews are expected to take place on Monday 05 October 2026.
There is an expectation that work will be undertaken in the UK.
This role is not eligible for sponsorship. Applicants require to have existing right to work in the UK.
The University of Stirling recognises that a diverse workforce benefits and enriches the work, learning and research experiences of the entire campus and greater community. We are committed to removing barriers and welcome applications from those who would contribute to further diversification of our staff and ensure that equality, diversity and inclusion is woven into the substance of the role. We strongly encourage applications from people from diverse backgrounds including gender, identity, race, age, class, and ethnicity.
About Us
Who are University of Stirling Venues?
The University of Stirling’s Commercial Services Directorate operates under the banner of Stirling Venues. Set in stunning grounds at the foot of the Ochil Hills and beneath the gaze of the Wallace Monument, Stirling Venues is the largest single-site provider of conference, events and accommodation facilities in Scotland. We offer a unique range of accommodation, business event and conference opportunities as well as holiday services and experiences using the University of Stirling’s extensive 330-acre property portfolio.
Our portfolio includes:
- The on-campus Stirling Court Hotel available 365 days a year for conferences, weddings, events and functions in addition to leisure stays
- Guest accommodation for up to 2,000 guests per night in a mix of single, double and studio rooms across our campus accommodation
- Hotel accommodation at Stirling Court Hotel in a further 100 single, double and accessible rooms
- 10 large lecture theatres including the 468-seat theatre in the Macrobert Arts Centre
- 70 fully-equipped seminar/break out rooms with high specification presentation facilities with a further 26 conference and meeting rooms in the Stirling Court Hotel. Major dedicated exhibition areas
- A range of private dining options for day and overnight guests, and small and large corporate events
- Exclusive use of the Iris Murdoch self-contained conference suite
- Access to the facilities of Scotland’s University of Sporting Excellence, including an Olympic sized swimming pool and brand new gym and fitness suite
The University
The University of Stirling is committed to providing education with a purpose and carrying out research which has a positive impact on communities across the globe. Driven by our mission to be the difference, we are addressing real issues, providing solutions, and helping to shape society.
The University has more than 17,500 students globally and employs 1,500 staff, with more than 140 nationalities represented within our community. Our campus environment is ranked first in the UK and top 10 in the world, and our sports facilities rank first in the UK and second in the world (International Student Barometer 2024, wave two), reflecting our long-standing designation as Scotland’s University for Sporting Excellence.
We were shortlisted for University of the Year 2024 at the Times Higher Education Awards and are proud holders of a Silver institutional award from the Athena Swan Charter, in recognition of our commitment to advancing gender equality. We have an overall five-star rating in the QS Stars University Ratings and are ranked top 30 in the UK for postgraduate teaching and learning (Postgraduate Taught Experience Survey 2024). In recognition of our excellence in business education, we are accredited by AACSB International.
Eighty-seven per cent of our research has an outstanding or very considerable impact on society, with more than 80% rated either world leading or internationally excellent (Research Excellence Framework 2021), and we are ranked among the top 100 institutions in the world for our contribution to meeting 10 of the 17 UN Sustainable Development Goals. We have twice been recognised with a Queen's Anniversary Prize; for our Institute for Social Marketing and Health (2014) and our Institute of Aquaculture (2019).
Alongside partners, the University spearheads the £214 million Stirling and Clackmannanshire City Region Deal – which will deliver three major University-led projects: the National Aquaculture Technology and Innovation Hub, Scotland’s International Environment Centre, and the Intergenerational Living Innovation Hub. We are also a central partner in the Forth Valley University College Health Partnership.
www.stir.ac.uk @stiruni
Job Reference: SERV02113
