Salary: £30,000 / £60,000 OTE Company Overview
CST Training is an ambitious and rapidly growing private training provider, delivering professional development courses across a wide range of industries — including Leadership and Management and Project Management qualifications such as Prince2, ILM and CMI. Our mission is to empower individuals and organisations with the knowledge and skills they need to succeed in today’s dynamic business environment. We value honesty and openness, and we promote a workplace built on teamwork and collaboration.
Work Location
This is a full-time, office-based role at CST Training's Head Office in Bexley, South East London. Remote or hybrid working is not available. Applicants must be able to reliably commute to the office five days per week.
Job Description
We’re looking for a driven, commercially minded Regional Business Development Manager to take ownership of a defined territory, with full accountability for hitting minimum course volume targets and growing revenue across our existing employer accounts.
This is a strategic, regionally accountable role. You’ll be responsible for the commercial performance of your territory — prioritising your time and effort against the accounts and opportunities that will move the number.
The role has two core functions:
- Structured outbound — a minimum of two hours per day of proactive calling into our existing employer database, opening conversations, qualifying opportunity, and booking in course sales.
- Strategic account growth — going beyond one-off transactions to build multi-year, multi-course relationships with employer accounts, identifying where else in an organisation our qualifications can add value, and engaging the right stakeholders to make that happen.
You’ll be a natural relationship-builder who’s comfortable managing a portfolio of accounts across a territory, engaging with stakeholders at different levels, and taking accountability for hitting the numbers rather than just generating activity.
Key Responsibilities
- Own the commercial targets within a defined territory, with accountability for hitting minimum course number.
- Deliver a minimum of two hours of focused outbound calling per day into our existing employer database.
- Identify, prioritise and grow strategic employer accounts within your territory, expanding course uptake across departments and cohorts, not just individual bookings.
- Build and manage relationships with multiple stakeholders within each region (Chambers of Commerce, local skills forums) advocating CST Training as the provider of choice.
- Present and demonstrate courses to prospective and existing clients, articulating the value and ROI of our training programmes.
- Manage your territory pipeline and forecasting accurately, using CRM data to prioritise activity.
- Collaborate with the marketing team on territory-specific campaigns and promotional activity.
- Stay current on industry trends and developments.
Requirements
- Proven experience in a territory management, regional sales, or account growth role, ideally within a college, further education, or private training provider environment (3+ years essential).
- Demonstrated experience managing a P&L, revenue target, or minimum volume target within a defined territory or patch.
- Strong stakeholder engagement experience — comfortable managing relationships across multiple contacts and levels.
- Experience in structured outbound calling and proactive account development, not just inbound/reactive sales.
- Experience in B2B sales and account management with large or multi-site clients.
- Excellent communication, presentation and negotiation skills.
- Strong organisational and time-management skills — able to balance daily outbound activity with longer-term strategic account planning.
- Proficiency with CRM software; working knowledge of HubSpot desirable.
Benefits
- Competitive salary and uncapped commission structure.
- Daily bonus scheme.
- Opportunities for professional growth and development.
- Supportive, collaborative team environment.
- Great office culture.
- Additional leave.
- Pension scheme.
- Cycle to work scheme.
- Nursery scheme.
- Company pension, free/on-site parking.
Job Type: Full-time Pay: £30,000–£60,000 OTE per year
Experience required:
- Territory management / regional sales: 3 years (required)
- B2B sales: 3 years (required)
- Outbound / cold calling: 3 years (required)
Pay: £30,000.00 per year
Benefits:
- Additional leave
- Company events
- Company pension
- Cycle to work scheme
- Financial planning services
- Free parking
- On-site parking
- Referral programme
Work Location: In person
