At Southern Counties Leisure, we believe that great business is built on strong relationships, exceptional customer service, and a team that genuinely cares about what they do.
As one of the UK's leading distributors of Willerby Holiday Homes, we're looking for an ambitious, customer-focused Area Sales Manager to drive growth across the South of England and play a key role in our continued success.
This is not a role where you'll be treated as just another salesperson. You'll be trusted to manage your own territory, supported by a close-knit and experienced team, and given the opportunity to make a genuine contribution to the future direction of the business. If you're looking for a long-term career with a company that values initiative, collaboration, and customer relationships above all else, we'd love to hear from you.
The Role
As Area Sales Manager, you will be responsible for developing and maintaining strong relationships with holiday parks and key accounts throughout your territory. Acting as a trusted advisor, you'll help customers identify the right products and solutions while delivering exceptional customer service at every stage of the journey.
Your responsibilities will include:
- Managing and developing existing holiday park accounts
- Identifying and converting new business opportunities
- Building long-term customer relationships based on trust, honesty, and reliability
- Promoting Southern Counties Leisure and the Willerby Holiday Home brand professionally and enthusiastically
- Supporting customers beyond the point of sale to ensure an outstanding customer experience
- Managing stock levels and account requirements within your territory
- Advising customers on product selection, park development opportunities, and maximising sales potential
- Attending customer meetings, site visits, industry exhibitions, and trade events
- Maintaining regular communication with internal teams to ensure a seamless customer experience
- Providing market feedback, customer insights, and ideas to support business growth
At Southern Counties Leisure, success isn't solely measured by what you sell. It's measured by the relationships you build and the value you deliver to customers.
About You
We're looking for someone who is commercially driven, highly motivated, and passionate about delivering exceptional customer service.
You'll be a great fit if you have:
- Proven experience in a field-based sales role
- Strong account management and relationship-building skills
- B2B sales experience (preferred)
- Excellent communication and negotiation abilities
- A proactive and organised approach to managing your territory
- The ability to work independently while remaining a valued team player
- A customer-first mindset and a genuine desire to help clients succeed
- Strong commercial awareness and problem-solving skills
- A professional, positive attitude and a good sense of humour
- A full UK driving licence
Experience within the holiday home, leisure, caravan, or related sectors would be advantageous; however, we are equally interested in candidates with the right attitude, work ethic, and ability to build strong customer relationships.
Working Hours
- Monday to Friday, 8:30am to 5:30pm
- Field-based across the South of England
- Regular travel throughout the territory, including occasional overnight stays
- Occasional weekend attendance at exhibitions and industry events
- Bank Holiday office cover on a rotational basis
What We Offer
- Competitive salary (dependent on experience)
- Commission structure
- Company vehicle
- Mobile phone and iPad
- Company credit card
- Business expenses paid in line with company policy
- Workplace pension scheme
- Supportive and collaborative team culture
- Autonomy and trust to manage your territory effectively
- Career development opportunities within a growing and respected business
Why Join Southern Counties Leisure?
At SCL, you'll join a passionate, hardworking team that takes pride in delivering exceptional service to customers across the UK. We combine the agility and personal approach of a family-run business with the ambition and professionalism of a market leader.
Our people are at the heart of everything we do. We listen, support one another, celebrate success, and encourage new ideas. If you're looking for a company where your contribution is recognised and where you can enjoy both professional growth and job satisfaction, Southern Counties Leisure could be the perfect next step in your career.
Apply Now
Please send your CV and a brief covering letter outlining your suitability for the role to:
David Colls - [email protected]
AR & AL Keen trading as Southern Counties Leisure is an Equal Opportunities Employer and welcomes applications from suitably qualified candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.
Job Type: Full-time, Permanent
Location: Hybrid / Field-Based (South & South East England)
Pay: £30,000.00-£35,000.00 per year
Benefits:
Work Location: On the road
