We’re Hiring – Meta Ads & Social Media / Lead Generation
SD Plumbing & Heating – Edinburgh
We’re looking for a results-driven marketing person to join SD Plumbing & Heating and take ownership of our Meta advertising, lead generation and social media presence.
This isn’t just a social media posting role.
The main objective is simple: generate a consistent flow of high-quality leads and enquiries for our sales team.
What you’ll be responsible for
- Creating, managing and optimising Facebook & Instagram (Meta) advertising campaigns
- Generating qualified leads for our key services, including bathrooms, plumbing and heating
- Testing different audiences, offers, creatives and campaigns to improve results
- Monitoring cost per lead, lead quality and campaign performance
- Working closely with our sales team to understand which campaigns are generating enquiries that actually turn into work
- Creating engaging photo and video content from our ongoing jobs
- Producing before & afters, customer stories, team content, educational videos and project updates
- Managing our Facebook and Instagram presence
- Developing new ideas and campaigns to increase enquiries and strengthen the SD Plumbing & Heating brand
What we’re looking for
We’re much more interested in results and ability than qualifications.
Ideally, you’ll have:
- Experience running and optimising Meta Ads
- A good understanding of lead generation and conversion
- Confidence creating short-form video and social content
- The ability to analyse campaign performance and make decisions based on the numbers
- Strong communication and organisational skills
- A proactive attitude – we want someone who brings ideas rather than waits to be told what to post
- Experience marketing a home improvement, construction or local service business would be a big advantage
How we’ll measure success
We’re not looking to measure this role by followers or likes.
We care about:
Qualified leads → Cost per lead → Appointments/quotes → Jobs won → Revenue generated
SEO and Google Ads are already managed separately, so your main focus will be Meta Ads, lead generation, creative campaigns and supporting social content.
Why join us?
SD Plumbing & Heating is growing, and we’re building a stronger sales and marketing operation to support the next stage of the business.
You’ll have the opportunity to take real ownership of our Meta marketing, test new ideas and see the direct impact your work has on the growth of the company.
Interested?
Send us your CV along with a brief overview of your experience with Meta Ads and, ideally, examples of campaigns or results you’ve achieved.
Please include actual campaign results where possible – we’d love to hear what you spent, what you generated and how you improved performance.
Pay: £35,000.00-£40,000.00 per year
Benefits:
Work Location: In person
