Role Overview
The Senior Sales Enablement Manager sits within the Revenue Operations function and is responsible for defining and delivering the enablement strategy that equips sales teams to perform effectively and consistently.
The role brings together learning, onboarding, technology adoption, and content to build capability, improve productivity, and support scalable revenue growth. It ensures customer-facing teams are equipped with the tools, skills, and guidance needed to deliver consistent, high-quality customer engagement, while embedding practical use of digital capabilities where they improve execution and outcomes.
This role acts as the bridge between GTM strategy, Rev Ops processes, and frontline execution.
Key Responsibilities
1. Enablement Strategy & Planning
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In collaboration with the Revenue Operations Director, define the enablement strategy and roadmap aligned to GTM priorities and revenue goals.
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Translate business priorities into structured enablement programmes across sales.
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Set priorities and ensure high-quality delivery across programmes.
2. Learning & Capability Development
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Design and deliver structured learning programmes across sales teams.
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Identify capability gaps and prioritise interventions aligned to products, markets, sales methodologies, and frontline execution needs.
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Embed practical use of digital and AI-enabled tools into training where they support modern selling and service delivery.
3. Sales Onboarding
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Own end-to-end onboarding programmes for new hires, reducing ramp time and accelerating time-to-productivity.
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Embed consistent use of core tools, processes, and ways of working from onboarding through early-stage productivity.
4. Technology Adoption
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Drive adoption of core sales and service tools, including CRM and enablement platforms.
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Define and track utilisation, adoption, and effectiveness measures to ensure tools are embedded consistently and deliver measurable value.
5. Content Strategy & Delivery
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Define and manage a structured approach to content creation, governance, and distribution.
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Develop scalable sales and service assets, including playbooks, pitch materials, and guides.
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Use tools and automation to improve the speed, consistency, and usability of content.
6. Leadership & Stakeholder Enablement
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Act as the primary enablement partner to the sales organisation.
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Equip managers with practical tools and coaching frameworks to reinforce learning, improve adoption, and drive consistent sales behaviours.
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Support leaders in adopting new tools and ways of working, including data- and insight-led decision making.
7. Performance Measurement & Continuous Improvement
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Define and track enablement success metrics, including ramp time, productivity, adoption, and commercial impact.
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Use insight, feedback, and performance data to assess impact and continuously improve programmes.
Skills and Experience Required
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Extensive experience in Sales, Sales Enablement, Revenue Operations, or Learning & Development within a high-performance B2B or technology-led sales environment.
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Strong understanding of enterprise sales processes, frontline challenges, and the requirements of modern selling.
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Proven experience designing and delivering onboarding, training, and capability programmes that improve productivity, consistency, and sales execution.
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Strong content development capability, with experience creating high-impact sales materials such as playbooks, guides, pitch content, and enablement assets.
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Working knowledge of Salesforce, sales enablement platforms, and practical AI-enabled tools, with the ability to drive adoption and connect tool usage to broader revenue processes.
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Strong AI literacy, with the ability to identify practical use cases that improve productivity, content quality, insight generation, and sales execution.
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Data-driven mindset, with experience defining enablement measures and linking activity to outcomes such as adoption, ramp time, productivity, and commercial impact.
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Strong change management capability, with experience embedding new processes, tools, and ways of working across sales teams.
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Hands-on, structured, and delivery-focused, with strong communication skills and the ability to manage multiple priorities and deliver programmes end-to-end.
