Sales Development Representative
£30,000 - £30,000 + Bonus
Purpose of the Role
To generate qualified appointments with business owners and directors who may benefit from AW Safety’s compliance audit and retained consultancy services.
You will be responsible for creating opportunities, not closing them.
You will work closely with the Managing Director, who will conduct the sales meetings and convert opportunities into clients.
Success in this role is measured by the quality and volume of opportunities generated
The Role
This is not a traditional sales role.
You won’t be expected to close deals.
Instead, your focus will be generating a consistent flow of qualified opportunities for our Business Development team.
You will be responsible for prospecting, outreach, relationship building and appointment generation across multiple sectors including:
- Construction
- Manufacturing
- Engineering
- Logistics
- Property
- Facilities Management
Your success will be measured by the number of qualified opportunities and compliance audits generated.
Key Responsibilities
Outbound Lead Generation
- Research and identify target companies
- Build prospect databases
- Conduct LinkedIn outreach campaigns
- Run email prospecting campaigns
- Follow up marketing enquiries
- Make outbound prospecting calls
- Book meetings and compliance audits
Referral Partner Development
Build relationships with:
- Accountants
- Insurance Brokers
- HR Consultants
- Employment Law Firms
- Business Networks
- Trade Associations
Generate introductions and referral opportunities.
CRM Management
- Maintain accurate records within HubSpot
- Manage prospect pipelines
- Track lead activity
- Update opportunities
- Produce weekly activity reports
Campaign Support
Work closely with marketing and management teams to:
- Launch targeted campaigns
- Follow up enquiries
- Re-engage dormant prospects
- Generate opportunities from existing databases
What Success Looks Like
Within your first 12 months you will:
- Create a consistent pipeline of qualified prospects
- Generate compliance audit opportunities every month
- Build referral relationships that deliver regular introductions
- Become a key contributor to the company’s growth strategy
What We’re Looking For
Essential
- Previous experience in lead generation, appointment setting, business development or telesales
- Excellent communication skills
- Confidence speaking with business owners and directors
- Strong organisational skills
- Self-motivated and proactive attitude
- Ability to work independently
- Experience using CRM systems
Desirable
- HubSpot experience
- B2B lead generation experience
- LinkedIn Sales Navigator experience
- Experience within professional services, consultancy, compliance, HR, training or facilities management sectors
The Person
You are:
- Naturally curious
- Commercially aware
- Resilient
- Confident on the phone
- Comfortable engaging senior decision makers
- Motivated by targets and results
- Looking to build a long-term career in sales and business development
This role would suit someone looking to progress into a Business Development Manager or Sales Manager role in the future.
KPIs & Targets
You will be measured against:
Monthly Targets
- 200+ targeted LinkedIn conversations
- 100+ prospecting emails
- 40+ meaningful conversations with decision makers
- 20 qualified appointments booked
- 10 compliance audits generated
Package & Benefits
- £27,000 – £30,000 Basic Salary
- Quarterly Performance Bonus
- Hybrid Working
- Company Laptop & Mobile Phone
- Ongoing Sales Training
- Career Progression Opportunities
- Access to LinkedIn Sales Navigator and HubSpot
- Opportunity to be part of a fast-growing entrepreneurial business
Job Type: Full-time
Pay: £27,000.00-£63,371.22 per year
Benefits:
- Company pension
- Free parking
- On-site parking
- Private medical insurance
Work Location: In person
