SENIOR PERFORMANCE MARKETING & PAID MEDIA SPECIALIST
Meta Ads Google Ads Lead Generation Scaling
Location: Remote / Hybrid
Role: part time or Freelance
We are looking for an experienced Performance Marketing Specialist to take ownership of paid advertising across our growing portfolio of brands and UK locations.
We already have significant advertising spend, proven offers and a strong sales and booking operation. We need someone who can generate high-volume qualified leads, lower acquisition costs and scale winning campaigns.
THE ROLE
You will be responsible for:
* Managing and scaling Meta Ads (Facebook & Instagram)
* Managing and optimising Google Ads
* Driving down cost per lead while maintaining lead quality
* Building retargeting and audience strategies
* Testing creatives, offers, audiences and campaign structures
* Improving landing pages and conversion rates
* Managing budgets across different brands and locations
* Meta Pixel, Conversions API, GA4 & Google Tag Manager
* Working with our content team on winning ad creatives and hooks
* Tracking performance from Ad → Lead → Booking → Sale → Revenue
WE WANT SALES — NOT JUST CHEAP LEADS
A £3 lead that doesn’t answer or book isn’t better than an £8 lead that becomes a customer.
We want someone who understands CPL, cost per booking, customer acquisition cost, conversion rate and ROAS.
YOU MUST HAVE
* Proven Meta Ads results
* Proven Google Ads results
* Experience with high-volume lead generation
* Experience managing and scaling significant ad budgets
* Strong conversion tracking knowledge
* Excellent analytical and optimisation skills
* Evidence of campaigns you’ve personally scaled
This is not a “boost posts and leave them running” position.
We want a performance marketer who constantly tests, analyses, improves and scales.
For the right person, there is an opportunity to grow into a Head of Performance Marketing position as the business expands.
TO APPLY
WhatsApp Chantelle – Managing Director – 07473 380843
Please send:
* Examples/screenshots of your Meta & Google results
* CPLs you’ve achieved
* Largest monthly ad budget you’ve managed
* Examples of campaigns you’ve successfully scaled
* Your availability
* Your salary/freelance expectations
Please only apply if you have proven results you can demonstrate.
Pay: Up to £13.00 per hour
Expected hours: 8.0 – 24.0 per week
Work Location: In person
