Title - Senior Digital Marketing Executive
Reports to - Founder / CEO
Location - Leeds Hybrid – 4 days in the office
About the Role
We're a growing AI SaaS business that is redefining the way people use and interact with AI and technology. This is a hands-on, execution-focused role within a fast growing firm that's expanding its product offering and growing internationally. You'll develop strategies and creative campaigns, build the assets field teams need to activate partnerships and measure the impact.
You'll work closely with sales team so you can focus on getting campaigns live, optimised and reported.
This suits someone who has already run real campaigns on real budgets, knows their way around attribution data, and gets satisfaction from a result orientated outcome.
Key Responsibilities
● Plan, build, launch and optimise paid campaigns across LinkedIn Ads, Meta and Google Ads (search + intent-based targeting).
● Own analytics and attribution. Track spend through to pipeline in GA4 and HubSpot, keep tracking and tagging clean in GTM, and act on what the data shows (including killing what isn't working).
● Run our HubSpot marketing stack. Landing pages, workflows, lead scoring, campaign attribution, nurture sequences and reporting dashboards.
● Drive demand and lead generation. Think in the funnel (MQL → SQL → opportunity), manage cost-per-lead, and feed sales a clean, qualified pipeline.
● Use AI tools daily to accelerate analysis, QA and campaign work across all the above.
● Ensure that content maps to campaigns and search/GEO goals.
● Move fast: run A/B tests, analyse performance, iterate quickly, and document learnings
Must-haves
● 3–5 years running B2B digital marketing, in AI, SaaS or tech.
● Demonstrable hands-on experience managing paid media budgets on LinkedIn and Google Ads and Meta.
● Strong GA4 and attribution skills; can connect ad spend to pipeline and make evidence-based calls.
● Hands-on Google Tag Manager (GTM) — can set up, audit and QA tracking and tagging so the attribution data is actually trustworthy.
● Genuine HubSpot capability including building and reporting.
● Demand-gen / lead-gen mindset and comfort working alongside a sales team.
Nice-to-haves
● AI-driven search / GEO (AEO/LLMO). A working knowledge of SEO and how the business appears in AI-driven answers and search experiences, plus willingness to help improve discoverability through structured content and schema. Proven track records here are rare; genuine curiosity and understanding count.
How to Apply
Send your CV and a brief note about your experience to [email protected].
Pay: £45,000.00-£50,000.00 per year
Work Location: Hybrid remote in Leeds LS2 3AA
