We are seeking to appoint: A Head of Marketing (Recruitment and Campaigns)
Full Time - 36.5 Hours Per Week
The Job Description for this role has been attached, please refer to this for a more detailed information of this role.
Closing date for applications is: 13th July 2026.
Interviews have been arranged for: 23rd July 2026.
Aims of Job/ Job Purpose:
- Lead the development and delivery of integrated marketing strategies to support student recruitment across all audiences, with a primary focus on school leavers alongside adults, apprenticeships, higher education and employer engagement.
- Lead the College’s School Activation strategy, ensuring school engagement activity is targeted, prioritised and aligned to recruitment priorities, curriculum growth areas and the wider applicant journey.
- Manage allocated marketing campaign budgets, resources and external suppliers effectively, ensuring activity delivers value for money and supports recruitment, engagement and conversion objectives.
- Work with the Director of Marketing, Admissions and Customer Services to ensure marketing activity supports recruitment targets, growth priorities and curriculum planning.
- Ensure a clear and consistent approach to marketing, communications and key college engagement activity across all campuses and channels, aligned to marketing strategy, the College’s strategic plan and the College’s values.
Key Accountabilities and Responsibilities
1. Recruitment Campaigns
2. School Activation & Recruitment Pipeline
3. Digital Marketing & Customer Journey
4. Audience Insight & Market Intelligence
5. Campaign Performance & Reporting
6. Collaboration with Admissions & Customer Services
7. College Engagement, Events & Profile
8. Team Leadership
9. External Profile and Partnerships
10. General Responsibilities
About South and City College Birmingham
We are one of the largest further education providers in the UK, with eight campuses across the city. We are committed to ensuring students have the relevant skills, qualifications and experience for their future, whether that is to seek employment or continue their education.
Our vision is to be recognised as an outstanding educational and economical resource by, providing outstanding education, training that is primarily vocational in response to the needs of the learners, employers and other key stakeholders.
At South and City College Birmingham, equality, diversity and inclusion are integral to who we are and what we do. We are firmly committed to promoting and imbedding the key principles for all within our institution, from our learners to our staff, governors, employers, visitors and contractors.
For further details about the role and how to apply:
To apply, please click onto the "Apply Online" button below.
If you require any information not specified in the Job Description, please contact the People Services Team by email to
[email protected]
Safeguarding
The college is committed to safeguarding and promoting the welfare of children and young adults and expect all staff to share this commitment.
The successful applicant will be subject to all necessary pre-employment checks. including, enhanced DBS; Prohibition check; Childcare Disqualification (where applicable); qualifications (where applicable); medical fitness; identity and right to work.
All applicants will be required to provide a minimum of two suitable references covering a 5-year period.
An online search will also be carried out as part of our due diligence on all shortlisted candidates.
This post is exempt from the Rehabilitation of Offenders Act 1974 and the amendments to the Exceptions Order 1975, 2013 and 2020. Which means that when applying for certain jobs and activities certain spent convictions and cautions are 'protected' so they do not need to be disclosed to employers, and if they are employers cannot take them into account.
Further information about filtering offences can be found in the DBS filtering guide.
Safeguarding is our top priority. We encourage all applicants to review our Safeguarding and Child Protection Policy, which outlines our commitment to the safety and wellbeing of learners.
This post is covered by Part 7 of the Immigration Act (2016). Therefore, the ability to speak fluent and spoken English is an essential requirement for this role.
