International Card Services (ICS) brings together our International Consumer and Small & Medium Size Enterprises (SME) issuing activities, as well as our Commercial Large Market sales and account development teams. ICS issues Cards in 27 countries, and is responsible for two Joint Ventures covering around a dozen countries. The leaders in these countries are empowered to make decisions at a local level, in partnership with other local business leaders. Local teams are supported by two cross-market teams – the Centre of Excellence, and Risk & Control Management.
An exciting opportunity has emerged to join the UK Acquisition Team. The performance marketing team are responsible for driving and converting demand to fuel new customer growth. This role is a critical contributor, delivering growth through our Affiliate Marketing Channel.
The Affiliate Marketing Analyst is a significant contributor to our consumer goals. As part of the UK Performance Marketing team, you will be responsible for driving the Affiliate Marketing strategy, partnering closely with our Commercial organization and third-party agency to execute marketing campaigns, manage the budget and develop sophisticated multi-channel campaigns.
Minimum Qualifications:
- Strong analytical skills with the ability to work with large, complex datasets, identify trends, interpret performance data and translate insights into commercial actions and recommendations.
- Strong executive communication skills, with experience developing high-quality performance updates, strategic presentations and business cases for senior leadership, translating complex analytics into clear commercial recommendations.
- Experience tracking, measuring and reporting on digital marketing performance, with an understanding of attribution, campaign measurement and key acquisition metrics.
- Demonstrated ability to develop and flawlessly execute end-to-end marketing campaigns with exceptional attention to detail.
- Strong project management skills with the ability to manage multiple priorities and deliver high-quality work in a fast-paced environment.
Strong relationship management skills with experience working effectively with external agencies, publishers, partners or vendors.
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Preferred Qualifications:
- Experience managing affiliate marketing programmes within financial services or another highly regulated industry.
- Understanding of affiliate marketing principles, including affiliate networks, publisher models, tracking methodologies and performance-based marketing.
- Understanding of the FCA regulatory framework and its application to digital acquisition marketing.
- Experience identifying and testing emerging marketing technologies, including AI-powered customer journeys, Large Language Models (LLMs) and new digital discovery experiences, with the ability to translate innovation into measurable acquisition outcomes.
Knowledge of adjacent digital acquisition channels such as Paid Search, Paid Social, Display or SEO, and how affiliate marketing integrates within a broader performance marketing strategy.
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Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
