Crosscall is looking for a driven and commercially minded Channel Sales Executive to support the growth of our UK SMB reseller channel. This is an exciting opportunity for an early-career sales professional who wants to develop within a fast-moving B2B technology environment and build a clear path towards channel account management.
Reporting to the UK Representative, you will focus on activating and growing our network of SMB-focused resellers, identifying new channel partners and supporting partner-led sales opportunities with end customers across the UK.
What you will do
- Develop sales through Crosscall’s UK SMB reseller channel, with a particular focus on smaller and mid-sized partners.
- Activate and grow an existing base of resellers while identifying and qualifying new partner opportunities.
- Run structured outbound sales activity, including calls, emails, virtual meetings and regular follow-up campaigns.
- Build, qualify and manage a channel-driven pipeline aligned with UK commercial objectives.
- Support partners in progressing opportunities, preparing customer conversations, delivering product presentations and closing deals.
- Engage with SMB end customers through joint partner/customer calls, demos and opportunity development.
- Maintain accurate CRM records, pipeline updates, forecasts, activity reports and partner performance tracking.
What we are looking for
- Some successful experience in B2B sales, ideally within IT, telecoms, distribution, reseller management or another technology-led environment.
- A good understanding of SMB sales cycles, indirect sales models, partner activation and pipeline management.
- Confidence in managing high-volume outbound activity and maintaining a consistent sales cadence.
- Strong communication skills, with the ability to build productive relationships with partners, customers and internal stakeholders.
- Good working knowledge of CRM tools, pipeline tracking, sales reporting and Microsoft 365 applications.
- Fluent written and spoken English. French would be an advantage, but is not required.
- A proactive, organised and resilient approach, with motivation to grow into a broader channel sales role.
What we offer
- A hands-on sales role with real ownership of an assigned reseller segment.
- The opportunity to contribute directly to Crosscall’s growth in the UK SMB market.
- A clear development path towards Channel Account Manager responsibilities.
- Close collaboration with the UK sales team and exposure to partner-led B2B sales execution.
- Salary and benefits package: to be confirmed.
Pay: £28,800.00-£40,800.00 per year
Benefits:
- Company events
- Company pension
- Private medical insurance
- Sick pay
Ability to commute/relocate:
- Cardiff, Cardiff: reliably commute or plan to relocate before starting work (required)
Language:
- English (required)
- French (preferred)
Location:
- Cardiff, Cardiff (preferred)
Work Location: In person
