Overview
Join our dynamic team as an Integrated Marketing Campaign Strategist and lead the development and execution of innovative, data-driven marketing campaigns that elevate brand presence and drive measurable results. In this role, you will craft compelling strategies that seamlessly integrate digital, social media, public relations, and market research efforts to create cohesive brand narratives. Your energetic approach will inspire cross-functional collaboration, ensuring every campaign resonates with target audiences and aligns with overall business objectives. This paid position offers an exciting opportunity to shape impactful marketing initiatives in a fast-paced environment committed to growth and creativity.
Duties
- Develop comprehensive multi-channel marketing strategies that incorporate social media management, branding, product positioning, and market research insights.
- Coordinate with creative teams to produce engaging content using Adobe Creative Suite tools that align with campaign goals and brand standards.
- Manage social media platforms by scheduling posts, engaging with audiences, analyzing performance metrics, and optimizing content for maximum reach.
- Conduct thorough market research to identify industry trends, customer needs, and competitive insights that inform campaign planning.
- Oversee public relations activities by crafting press releases, managing media relationships, and enhancing brand reputation through strategic communication efforts.
- Collaborate with product management teams to ensure marketing campaigns effectively highlight product features and benefits within B2B (business-to-business) markets.
- Analyze campaign performance data using analysis skills to measure success, identify areas for improvement, and report findings to stakeholders for continuous optimization.
Skills
- Proven experience in social media management across multiple platforms with a focus on engagement and growth strategies.
- Strong background in product management and branding principles to develop compelling messaging that resonates with target audiences.
- Expertise in marketing techniques including digital advertising, content creation, and integrated campaign planning.
- Excellent analysis skills to interpret data from various sources such as analytics tools and market research reports.
- Ability to conduct comprehensive market research to uncover trends, customer preferences, and competitive positioning.
- Skilled in public relations tactics including media outreach, press release writing, and reputation management.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating visually appealing campaign assets.
- Knowledge of B2B marketing strategies to effectively reach corporate clients and industry partners.
Join us as an Integrated Marketing Campaign Strategist where your creativity meets strategic thinking! Bring your energy, expertise, and passion for marketing to craft campaigns that make a real impact—empowering brands to connect authentically with their audiences while driving business success!
Pay: £45,000.00-£56,000.00 per year
Benefits:
- Company events
- Flexitime
- Health & wellbeing programme
- Transport links
Work Location: In person
