Blue Light Card. Individually great, together unstoppable
Blue Light Card has spent over two decades building something that genuinely matters: a community of more than four million emergency services, NHS, and armed forces members, and a marketplace that connects them to thousands of brand partners. Now, we're building the Product Marketing function to match that scale.
This is a newly created 12-month fixed-term contract role sitting at the intersection of Product, Design, and Marketing. As Product Marketing Manager, you'll be the connective tissue between what we build and why it matters, turning member and partner insight into clear positioning, compelling value propositions, and go-to-market strategies that drive real adoption across both consumer and commercial audiences. You'll report to the PMM Lead and work closely on our highest-priority product initiatives.
The role spans both strategic and hands-on work. You'll shape how we discover and validate product opportunities, define how we message them, and lead the execution that brings them to life across paid, owned, and CRM channels in a B2C environment.
This is a 12 month fixed term contract.
What You'll Do
Drive awareness and adoption of Blue Light Card's products and features, tracking success through engagement, activation, and retention metrics across member and partner audiences.
Plan and execute test-and-learn campaigns that inform both product and marketing decisions, drawing on experimentation, UX research, market trends, and competitive analysis.
Coordinate with Product and Marketing to set up and optimise owned, paid, and CRM channels, increasing the reach and commercial impact of go-to-market strategies.
Develop a deep understanding of member and commercial partner needs, translating those insights into positioning, prioritisation, and product decisions.
Manage cross-functional stakeholders and external partners, communicating with clarity across product, marketing, and commercial teams.
Solid experience in Product Marketing within a digital-first, B2C environment, taking products to market across owned, paid, and CRM channels at both a strategic and operational level.
A background in financial services, fintech, or regulated services, with a genuine understanding of the compliance and commercial dynamics these environments involve. Experience in FinServ or FinTech is strongly preferred; experience in some form of regulated services is essential.
Strong communication skills and the ability to adapt your approach across audiences, whether that's an internal product team, a commercial partner, or an external consumer.
Familiarity with product and digital performance tools such as Amplitude, Google Analytics, or Tableau would be a bonus, but is not essential.
Our Culture
Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It's what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.
We don't just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.
We're committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.
We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren't able to offer fully remote working.
Blue Light Card is an equal opportunities employer. We believe that employing a diverse workforce is key to our success. We make recruiting decisions based on your experience and skills. In the event of a high number of applications, we'll prioritise candidates who meet both the essential and desirable criteria for the role.
What We Offer
Great social events e.g., festive party, summer party, team socials, sports matches
Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks)
