Freelance Social Media & Personal Brand Manager
Location: East London, with regular in-person filming across London and surrounding areas
Contract: Self-employed / Freelance
Engagement: Initial three-month contract, with strong potential for a long-term working relationship
The opportunity
I am looking for an ambitious, highly capable and commercially minded Freelance Social Media & Personal Brand Manager to help build one of the UK’s leading personal brands within landscaping, gardening, entrepreneurship and business.
I am the director of several established businesses within the landscaping and gardening industry and have extensive experience building, managing and growing companies.
My personal Instagram page, @dean__james__, is already partly established, with approximately 14,000 followers and more than one million views generated across Reels.
I already understand the type of content that performs, have a strong on-camera presence and have access to a constant stream of genuine business, landscaping and lifestyle content.
The foundations are already in place. I now need the right person to professionally manage, polish, grow and monetise the brand.
The long-term objective is to establish me as one of the most recognised and influential figures in the UK landscaping and gardening industry, while also developing my position as a respected entrepreneur and business expert.
This is not a basic social media posting role.
I am looking for someone who can take ownership of the entire personal-brand operation, from content planning and filming through to publishing, audience growth, media opportunities, partnerships and monetisation.
Key responsibilities
You will take responsibility for managing and growing the personal brand across platforms including Instagram, TikTok, YouTube, Facebook and LinkedIn.
Your responsibilities will include:
- Developing and implementing the overall personal-brand strategy
- Creating monthly, weekly and daily content plans
- Organising and attending regular filming sessions
- Filming high-quality short-form and long-form content
- Developing strong hooks, scripts, storylines and content concepts
- Identifying content opportunities from day-to-day business activity
- Capturing behind-the-scenes business, landscaping and lifestyle content
- Editing content or managing external editors
- Scheduling and publishing content across all relevant platforms
- Writing captions and developing titles, thumbnails and content packaging
- Creating a professional and consistent brand image
- Developing repeatable content formats and series
- Managing content across Instagram Stories, Reels and longer-form platforms
- Growing the audience and increasing engagement
- Positioning the founder as an industry leader and trusted business personality
- Supporting the development of a personal-brand website
- Building an email list and email-marketing strategy
- Helping create courses, digital products, memberships and educational content
- Developing landing pages, sales funnels and monetisation strategies
- Identifying and approaching suitable podcasts
- Arranging interviews, guest appearances and speaking opportunities
- Identifying suitable brands for sponsorships and paid partnerships
- Managing brand collaborations and commercial opportunities
- Reporting on reach, engagement, audience growth and commercial performance
- Coordinating additional editors, designers, developers or specialists where required
The person I am looking for
The successful applicant will be proactive, creative, highly organised and commercially aware.
You should be able to take an idea, conversation, meeting, project or business situation and turn it into engaging content without needing constant direction.
You must be comfortable working closely with a busy entrepreneur and filming within live working environments, including:
- Landscaping projects
- Offices and business premises
- Team meetings
- Client visits
- Vehicles and travel
- Events and networking opportunities
- Day-to-day business and lifestyle situations
You should understand how to create content that is entertaining and engaging while also building credibility, trust and commercial value.
You will need to bring ideas, challenge weak concepts, identify opportunities and keep the entire content operation moving consistently.
The right person will not simply wait to be told what to post.
They will understand the wider vision and take responsibility for helping make it happen.
Essential experience
Applicants should have strong experience in several of the following areas:
- Growing personal brands
- Social media strategy
- Videography and content production
- Short-form video creation
- Reels and TikTok content
- YouTube and long-form content
- Video editing
- Storytelling and script development
- Content scheduling and platform management
- Digital marketing
- Email marketing
- Website and landing-page management
- Course or digital-product creation
- Brand partnerships and sponsorships
- Podcast outreach and PR
- Audience monetisation
- Analytics and performance reporting
Experience working with entrepreneurs, founders, business personalities, property creators, fitness creators or educational brands would be highly advantageous.
Experience within landscaping or gardening is not essential. A strong understanding of content, personal branding, storytelling and commercial growth is more important.
What success looks like
Within the first three months, the successful freelancer should help:
- Establish a clear personal-brand strategy
- Improve the professional appearance of all platforms
- Create a structured and consistent content calendar
- Build a regular filming and publishing schedule
- Produce a continuous flow of high-quality content
- Develop recognisable content formats and recurring series
- Increase reach, engagement and follower growth
- Build on the existing audience of approximately 14,000 Instagram followers
- Repurpose successful content across multiple platforms
- Launch or improve YouTube, TikTok, LinkedIn and Facebook activity
- Establish an email-list growth strategy
- Create a roadmap for courses and digital products
- Begin podcast, media and partnership outreach
- Identify clear opportunities to monetise the audience
- Develop the founder into a recognised industry and business personality
Working arrangement
This is a self-employed freelance engagement.
The successful person will provide services as an independent freelancer or through their own business and will invoice for the agreed scope of work.
The arrangement will involve regular in-person filming sessions, combined with remote planning, editing, publishing, outreach and account management.
There are no traditional fixed office hours. However, the successful freelancer must be responsive, organised and able to meet agreed deadlines, filming commitments and content schedules.
You should generally have access to your own suitable equipment, software and systems for filming, editing and managing content.
The initial engagement will run for three months. If the arrangement is successful, there is strong potential to develop it into a substantial long-term relationship.
How to apply
Please apply with:
- A short introduction explaining why you are suitable
- Examples of personal brands, founders or businesses you have worked with
- Links to social media accounts you have managed or helped grow
- Examples of videos you have filmed, edited or produced
- Details of measurable results you have achieved
- Information about any courses, partnerships or digital products you have helped launch
- Your proposed approach to growing @dean__james__
- Your current availability
- Details of the equipment and software you use
- Your proposed freelance fee or service package
Please review the existing Instagram page @dean__james__ before applying.
Generic applications without relevant examples, links or evidence of previous results are unlikely to be considered.
I am looking for someone exceptional who wants to play a major role in building a leading UK personal brand and creating a valuable long-term media platform.
Pay: £30,000.00-£55,000.00 per year
Benefits:
- Casual dress
- Free parking
- On-site parking
Work Location: In person
