About the role
We are seeking a motivated and commercially focused Portuguese-speaking Marketing Officer to promote our education services and support student recruitment within Portuguese-speaking communities and markets.
The successful candidate will develop relationships with prospective students, education agents, community organisations and other partners. They will deliver marketing campaigns, generate enquiries and guide prospective students through the initial stages of the recruitment process.
Professional fluency in Portuguese and English is essential because the role involves regular communication, marketing and relationship management with Portuguese-speaking prospective students and commercial partners.
Key responsibilities
- Develop and implement marketing activities aimed at Portuguese-speaking markets and communities.
- Communicate with prospective students in Portuguese and English by telephone, email, social media, video call and face-to-face meetings.
- Generate qualified student enquiries and support the conversion of enquiries into applications and enrolments.
- Build and maintain relationships with education agents, community organisations, businesses and referral partners.
- Create and adapt marketing content for Portuguese-speaking audiences.
- Manage social media campaigns and respond promptly to online enquiries.
- Attend recruitment events, exhibitions, open days and community events.
- Explain courses, entry requirements and application procedures accurately.
- Maintain complete and accurate records using the company’s CRM and reporting systems.
- Monitor campaign performance and provide regular reports against agreed targets.
- Conduct appropriate market and competitor research.
- Work closely with admissions, compliance and marketing colleagues.
- Ensure all promotional activity is accurate, ethical and compliant with company policies and applicable regulatory requirements.
- Undertake other reasonable marketing and student-recruitment duties appropriate to the role.
Essential requirements
- Professional fluency in spoken and written Portuguese.
- Strong spoken and written English.
- Experience in marketing, sales, business development, customer service or student recruitment.
- Confident telephone, presentation and relationship-building skills.
- Ability to communicate effectively with people from different backgrounds.
- Good knowledge of social media and digital marketing platforms.
- Strong organisational skills and attention to detail.
- Ability to manage a pipeline of enquiries and work towards agreed performance targets.
- Competence in Microsoft Office and online record-management systems.
- The right to work in the UK.
Desirable requirements
- Experience within education, international student recruitment or a regulated environment.
- Knowledge of Portuguese-speaking communities and markets.
- Experience using CRM systems, Canva, Meta Business Suite or similar marketing tools.
- An additional relevant language.
- A relevant degree or professional qualification.
Personal qualities
- Professional, approachable and culturally aware.
- Proactive and results focused.
- Honest and responsible when providing information to prospective students.
- Able to work independently and as part of a team.
- Comfortable working in a target-driven environment.
Application question
Are you professionally fluent in both Portuguese and English?
We are an equal opportunities employer. The Portuguese-language requirement relates directly to the principal duties of this particular role. Applications are welcomed from candidates of every nationality and background who possess the required language skills.
Pay: From £23,200.00 per year
Work Location: In person
