Who are IDHL?
At IDHL, we’re more than a digital agency, we’re a strategic partner to ambitious brands, helping them accelerate growth in the digital economy.
Our expertise is delivered through three core divisions: Performance, Web & eCommerce, and Intelligence – all working closely together to create impact across channels.
We’re also home to Fostr, a Shopify Plus agency for luxury and lifestyle brands, and The MTM Agency, specialists in integrated marketing and audience engagement.
What connects it all is our focus on outcomes, not just outputs. We back each other, take pride in what we do, and make sure the way we work works for everyone.
Your role as Digital Marketing Executive
The Digital Marketing Executive plays a key role in delivering high-performing digital campaigns by combining technical expertise, data-driven decision making and content collaboration. This role owns and optimises marketing platforms, supports campaign tracking and reporting, and manages the publishing of digital content including landing pages and blogs. It bridges the gap between data, technology and storytelling to ensure seamless execution across digital channels.
The role will leverage marketing automation and AI-enabled tools to improve campaign execution, content production, reporting efficiency and marketing operations effectiveness. The ideal candidate will be detail-oriented, analytical and collaborative, with experience in marketing automation, website management, digital content delivery and campaign optimisation.
Main Accountabilities
Own and optimise HubSpot marketing automation, including email campaigns, workflows,audience segmentation, lead nurturing and campaign performance analysis
Create, publish and optimise landing pages and blogs in collaboration with content colleagues (using Kentico Xperience and Sanity)
Coordinate and brief website developments,including ticket creation, testing, QA and release validation
Handle campaign administration and data quality across HubSpot and Salesforce
Produce regular performance reporting and actionable insights using HubSpot, Salesforce and GA4, identifying opportunities for optimisation
Support Marketing and Commercial teams with campaign planning, execution and performance measurement
Audit and improve campaign tracking, attribution and data accuracy, working closely with Business Intelligence and Website Analytics specialists
Support continuous improvement of the marketing technology stack, identifying opportunities for automation, AI adoption and process optimisation
Use AI-powered tools to support campaign ideation, content briefing, email optimisation and marketing productivity while maintaining quality and brand standards
Support testing and adoption of AI features within HubSpot, Salesforce and other marketing platforms
Core Knowledge & Skills
Essential
Experience with marketing automation, email campaigns and workflows (preferablyHubSpot)
Strong understanding of campaign tracking, reporting and analytics
Confident working with CRM, data and digital campaign administration
Experience using aCMS to create or manage digital content
Ability to manage technical briefs, testing and QA processes
Detail-oriented organised and comfortable using AI-enabled tools to support productivity and quality
Desirable
Experience in agency, B2B or technical environment
Familiarity with Salesforce, HubSpot or CMS platforms such as Xperience by Kentico or Sanity
Experience in digital optimisation, lead tracking or conversion improvement
Experience briefing developers and managing website optimisation backlogs
Other relevant Information
This role is primarily focused on in-house marketing operations and campaign delivery but may provide occasional support on client CRM and marketing automation projects where appropriate. The role works closely with specialists in Marketing, CRM, Business Intelligence, Website Analytics and Web Development to deliver measurable marketing outcomes.
