About Sunrise Beverages
Sunrise Beverages is on a mission to become the UK’s most successful independent brewery. From global lager brands such as Efes and Orion to celebrated domestic breweries including Gipsy Hill, Curious, Portobello and St Peter’s, we offer a differentiated and authentic portfolio of brands, supported by an unmatched level of service to customers and consumers.
Job Overview
The Brand Activation Executive acts as a brand ambassador for Sunrise Beverages, bringing our portfolio of premium brands to life through engaging consumer and customer experiences across the UK.
Reporting to the Trade Marketing Manager, this role focuses on delivering high-quality brand experiences through sampling, customer activations, trade shows and events. Working closely with the Sales and Marketing teams, the role supports brand visibility, product trial and customer engagement while ensuring our brands are represented in a professional, engaging and premium way at every interaction.
Important Information
Previous Applicants: We are continuing our search to fill one remaining vacancy. If you have recently applied for this position and have already been contacted regarding the outcome of your application, there is no need to submit a further application at this time.
Application Process: As part of your Indeed application, you will be asked to complete a number of screening questions. These form an important part of our selection process, so please read them carefully and answer them fully and accurately. The questions are designed to help candidates understand the requirements of the role and demonstrate their suitability for the position.
Key Responsibilities
- Execute brand activations including sampling events, in-outlet tastings and promotional activities across key customers and venues.
- Represent Sunrise brands at industry trade shows, festivals and customer events.
- Confidently present brand stories, product credentials and serving rituals to customers and consumers.
- Support the setup and execution of brand stands, POS materials and activation kits while ensuring brand guidelines are followed.
- Work closely with the Sales team to support new listings, customer activations and priority accounts.
- Maintain high standards of brand representation and professionalism at all events and activations.
- Gather consumer and customer feedback during activations and share insights with Trade Marketing and Marketing teams.
What We’re Looking For
- Energetic and engaging individuals who enjoy interacting with people and representing brands.
- Passion for premium brands and creating memorable consumer experiences.
- Strong communication and presentation skills.
- Well organised and reliable with strong attention to detail.
- Proactive and hands-on approach with the ability to work independently in a field-based role.
- Comfortable working evenings and weekends when required for events and activations.
- Experience in brand activation, events, hospitality or experiential marketing is desirable.
- Interest in beer, hospitality and drinks culture is highly desirable.
- A full UK driving licence is preferred.
What We Offer
- Opportunity for development and growth within an expanding company.
- Opportunity to work closely with leading beer brands and develop knowledge of the brewing and drinks industry.
- A vibrant and friendly work environment.
If you’re passionate about beer, hospitality and great brand experiences, we’d love to hear from you!
Job Type: Full-time
Pay: From £28,000.00 per year
Benefits:
- Additional leave
- Company events
- Company pension
- Cycle to work scheme
- Employee discount
- Enhanced maternity leave
- Enhanced paternity leave
- Health & wellbeing programme
- Sick pay
- Store discount
Application question(s):
- Are you comfortable travelling regularly across the UK for events and activations?
- Are you available to work evenings and weekends when required?
- Do you hold a full UK drivers' licence?
Work Location: In person
