HEAD OF CONTENT
London Stadium, Stratford — with travel to Training Grounds, Romford
Full-time | Permanent | Salary: To be discussed at interview
Enhanced DBS
West Ham United is seeking an experienced senior sports content leader to lead the Club’s content operation across video, digital, social, editorial, publications and photography.
This is an ideal opportunity for an experienced Head of Content, Head of Digital, Content Director, Editorial Director, Senior Content Manager or equivalent from a football club, professional sports organisation, league, broadcaster, rights-holder, sports publisher or sports agency.
You will work closely with other departments to set the Club’s content strategy and creative direction, leading storytelling across football, commercial, supporter, heritage and community content.
KEY RESPONSIBILITIES
Content & Audience
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Own the content strategy and set targets for engagement, views and audience growth.
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Use data and audience insight to improve performance and identify new formats, platforms and opportunities.
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Establish clear editorial standards and maximise social-first, digital and video opportunities.
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Lead first-team coverage across matchdays, training, transfers and key football moments.
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Work with Football and Communications to maximise access and opportunities.
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Create positive narratives connecting the team with supporters.
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Develop original stories around players, supporters, heritage and community.
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Create content capable of generating PR pick-up and reaching audiences beyond Club channels.
Commercial & Partner Content
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Lead creative content for transfers, kit launches, major campaigns and commercial activations.
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Connect Content, Marketing, Communications, Partnerships and Retail around strong creative ideas.
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Develop the Club’s Creative Commercial Content model.
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Deliver the quality and volume of content required by Retail, Ticketing, Club London and Partnerships across organic and paid channels.
Leadership
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Lead and develop a multidisciplinary creative/content team.
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Set KPIs, objectives, priorities and clear ways of working.
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Manage production schedules, resources and delegation.
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Build strong relationships across Football, Marketing, Communications and Commercial.
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Make Content a significant editorial, marketing and commercial asset for the Club.
PERSON SPECIFICATION
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Minimum seven years’ experience in sports digital content, preferably football.
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Proven experience creating and implementing sports content strategies.
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Strong knowledge of football/sports content trends, audiences and platforms.
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Experience working within a professional football or sports environment.
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Proven ability to manage and develop multidisciplinary teams.
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Creative, proactive and dynamic, with high standards and strong strategic thinking.
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Excellent relationship-building skills across multiple departments.
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Comfortable working with sports professionals and senior executives.
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Flexible regarding matchdays, irregular hours and extensive travel.
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Natural leader able to engage and inspire others.
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Excellent writing and copywriting skills.
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Knowledge of production workflows and analytical tools.
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Strong awareness of social media and digital trends.
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Competent in Microsoft Office — Word, Excel and PowerPoint — and Photoshop.
Benefits on offer (may vary based on contract type and location)
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25 days annual leave plus your birthday off
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Pension and life insurance
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Healthcare cash scheme
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Travel season ticket loan
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Cycle to work scheme
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Priority access to apply for match tickets
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Discounted season tickets
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Staff discounts in the club store, café and our official partners products and services
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Discounted gym membership and onsite fitness room facilities
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Family friendly leave policies
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Company Social events
EDI Statement
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The successful candidate must demonstrate a strong commitment to equity, diversity, and inclusion, aligning with the organisation’s business and tactical approach to eliminating barriers and addressing inequity. You agree to actively contribute to creating a discrimination-free and inclusive environment, ensuring equitable access to opportunities and benefits, while fostering a culture of dignity and respect that enables everyone to perform and achieve their potential.
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Candidates must demonstrate their capability and willingness to uphold best practices and procedures, promoting lasting positive change while eliminating biases and barriers to attracting, achieving, and supporting talent from all communities, regardless of background, circumstances, or protected characteristics.
Safeguarding
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The successful candidate must demonstrate a commitment to the safety and welfare of children, young people, and adults at risk of harm across all stakeholders. Everyone, including third parties who work with the Club or the West Ham Foundation, is responsible for ensuring the safety and well-being of vulnerable individuals. Successful candidates must undergo essential background checks before starting their employment, which may include screening of social media. The type of DBS check required will depend on the responsibilities of the position and may be basic, standard, or enhanced.
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The successful candidate agrees to proactively identify and respond appropriately to any concerns, and follow the Club's Safeguarding reporting procedures to report allegations of abuse, poor practice, or anything that may impact the welfare of a child, young person, or adult at risk without delay, within 24 hours, or as otherwise directed by the Club’s or the West Ham Foundation Safeguarding Team.
Applications:
To apply, please submit your application via our career’s portal: https://www.careers.whufc.com
Deadline: 5pm Thursday 10th September 2026
Please note: Due to the high volume of applications expected, only shortlisted candidates will be contacted.
